Content Specialist

About us

MIFX is a pioneer trading platform in Indonesia that is backed by a 23 years old market leader in the industry, Monex Investindo Futures. We are a futures broker facilitating forex, commodities, and index trading that is fully regulated and complies with BAPPEBTI regulations.

MIFX focuses on making the trading process #SemudahItu by prioritizing easy access, trading education, and providing the lowest prices to start trading where traders can buy 0.01 micro lots from our platform.

Led by a solid marketing-technology team that leverages lean analytics and agile product development with a vision of creating the most seamless trading experience for the millennial generation through the MIFX platform, we are proud to continuously growing our volumes by improving our customer experience and people's experience for sure to grow with us.

We are looking for more talents to create a positive impact.

#SemudahItu join us and be part of Indonesia's next largest fintech company!

Are you ready to be a part of MIFX for the upcoming “big wave”?

What you will do:

1. Generate engaging content ideas aligned with the organization’s goals and target audience. This includes setting clear goals, identifying target audiences, and outlining tactics to achieve desired outcomes.
2. Develop and maintain an organized content calendar to ensure timely publication and consistency across platforms.
3. Assist Social Media Manager creating social media campaigns and contents; from observing trends and references, brainstorming, planning and execution.
4. Write, edit, and proofread various types of content including articles, blog posts, social media posts, website copy, emails, and marketing materials.
5. Manage and update social media pages (schedule, post, and respond to questions and comments)
6. Monitor social media channels, respond to comments, messages , and inquiries within 24 hours during regular working hours in a timely and professional manner, and engage with followers to foster a sense of community and build brand loyalty.
7. Ensure all content meets high-quality standards for accuracy, grammar, style, and brand voice. Conduct regular content audits to identify and rectify errors, outdated information, or content gaps.
8. Implement editorial guidelines and standards to maintain consistency and professionalism across all content assets.
9. Monitor social media conversations, industry trends, and competitor activities to identify opportunities, detect potential issues or crises, and stay ahead of changes in the social media landscape.
10. Collaborate with the social media analyst to generate monthly reports tracking key performance metrics such as engagement rate, reach, follower growth, and conversion rates.
11. Work closely with internal teams to ensure social media efforts are integrated with broader marketing and business strategies. Collaborate on cross-functional projects and initiatives to maximize impact and alignment.
12. Assist in the development of content strategies based on market research, audience insights, and business objectives. Provide input on content formats, topics, and distribution channels to optimize reach and impact.
13. Stay informed about the latest trends, tools, and best practices in social media marketing and digital communications.

What you will need:

• Min. Bachelor's Degree in Literature/Marketing/Management/Finance/DKV or other related fields.
• Min. 1 year of experience as Social Media Specialist/Social Media Strategist/Content Specialist/Copywriter with a proven portfolio in strategizing, executing, and managing social media of a company with increased awareness and conversions.
• Come from a creative agency background and familiar with the digital product environment, preferably in the fintech sector.
• Excellent skill in copywriting and understand the algorithm of social media.
• Preferably coming from the financial and technology sector, especially investment (forex, stocks, crypto, mutual funds, etc).