Head of Trade Marketing

Overview

The Head of Trade Marketing is responsible to lead the channel development and trade marketing strategy and execution. This role will also play a pivotal role in shaping the brand presence in the market .

• Develop & recommend channel strategy in line with category development and brand developmental plan
• Develop channel plan includes budgeting, execution and monitoring
• Take ownership of, and manage, a customer management business process which ensures effective communication and liaison between Sales, Marketing and other departments in order to optimize key business opportunities.
• Develop focused trade strategies for category in each key account and trade channel. Ensure these strategies are in tandem with brand positioning and potential of the accounts / channels.
• Keep track, analyses and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve level of requirements.
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the Company' objectives.
• Collaborate closely with cross-functional teams, including sales, marketing, and product development, to ensure alignment and effective execution of trade marketing initiatives.
• Analyse trade marketing performance metrics, using data-driven insights to recommend improvements.

A bachelor’s degree in Business, Management, or any field. Preferred at least 8 years of experience in trade marketing role, preferable from FMCG Industry.

REQUIRED COMPETENCIES

• Category and space management skills.
• Proficient in Excel & PowerPoint tools.
• Good inter-personal skills.
• Proven communication skills in English – verbal and written.
• Strong analytical and strategic thinking capabilities.
• Exceptional communication, negotiation, and relationship-building skills.
• Proficiency in data analysis and market research tools.
• Innovative mindset and the ability to think creatively to drive results.
• Collaborative and team-oriented approach to work.