Manager, Branding

Job summary
- Managing and ensuring compliance of AirAsia brand identity to ensure consistency and alignment with the group; inclusive of sub-brand alignment when applicable - Manage and maintain AirAsia brand perception and positioning in domestic and overseas markets (inclusive of new markets that AirAsia may venture into) - Strengthen AirAsia brand image and customer advocacy
Job seniority: mid-to-senior level
Responsibilities
• - Strategize, plan and execute brand campaigns • - Formulate annual brand plans/strategies and allocate budget properly • - Work closely with revenue-generating departments in the development of new routes, products and services in terms of branding aspects • - Manage end-to-end project assignments • - Analyze the ROI in brand sponsorships • - Effectively activate sponsorships and/or brand-building investments • - Work closely with in-house creative and/or external agencies to develop concepts and to maintain corporate identity • - Liaise with media agencies, production houses and partners • - Service internal departments to maintain brand consistency in application and execution across all mediums • - Develop annual plan and budget developments for sub-department to align with department-wide’s strategy including ensuring budget adherence to the approved budget • - Track operating progress and result against annual plan and KPIs to ensure targets are met; develop action plans as needed • - Contribute to identifying innovation and continuous improvement initiatives • - Report safety hazards and participate in Safety Services Department (SSD) trainings as pertinent to his / her work • - Possess personal traits: friendly, mature, humble, honest, meticulous; self-starter; able to perform under pressure in a challenging environment • - High comfort level working in a diverse environment • - Able to maintain high confidentiality, tactful and discretion when dealing with people • - Possess good interpersonal and communication skills to collaborate effectively with internal and external customers • - High level of safety awareness
Requirements
• - Minimum working experience: At least five (5) years of working experience with the same capacity. • - Proficient in oral and written local language English • - Excellent computer skills and proficiency in Google Workspace an advantage • - Able to travel when required • - A recognized Bachelor’s Degree in Advertising, Business Administration, Management, Marketing, Digital Media, Communications or any related field
Key Skills Needed
• Strategic brand management • Budget management • Project management • Analytical skills • Partnership and collaboration • Communication skills • Safety awareness