Marketing and Digital Communication Senior Manager...

Key Responsibilities:

• Develop & strategize a comprehensive yearly marketing plan to enhance brand image and ensure qualified outputs across all platforms (ATL, BTL. Digital Marketing, CRM, VM, Activations)
• Setting up the metrics and improvement plan based on current performance.
• Budget utilization & optimization, make sure the approved budget used effectively & efficiently and report on monthly, quarterly, and yearly based.
  
• As a key person on behalf the brand towards the media; partners; and other 3 rd party
• Develop and maintain the good relationship with stake holders, the Principal and agency
  
• Managing, directing and oversee each personnel team to ensure deliverables in a timely manner
• Proper transfer knowledge to all personnel(s) to ensure individual growth.
• Evaluate each personnel performance on quarterly based through KPIs review & 1-2-1 review.
• Reporting , prepare the evaluation reports to be presented to management with suggestions to improve.

Requirements:

• Bachelors degree holder
• Minimum 8-10 years of working experience of which the last 4-5 years should be marcom experience activating both the offline and online spaces.
• Team management experience is a must.
• Should have worked with global principals before. Alternatively local brand experience is fine as long as the candidate has worked in a an organization where the local brand was owned rather than franchised.
• Must have familiarity with the principals of media planning & execution, especially as it relates to digital marketing including KOL planning and execution.
• Must have familiarity with basic market research tools and techniques and should have evidenced usage of the same at different points within the career.
• Must have experience of content creation either individually or by directing other departments/ 3 rd parties in the context of social media (non ads), events, design & multimedia.
• Familiar with principles of P&L’s and ability to understand and shape the impact of marcom initiatives on the P&L
• Fluent in English and Bahasa with good public speaking/presentation skills