Marketing Associate

Job Description

- Act as the key liaison between product development and buyers

- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

- Leading and implementing channel-specific marketing strategies and plans for assigned retailers

- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

- Leading activation programs with partners to improve brand visibility

- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.

Qualification

- Bachelor's degree in Marketing, Business Administration or a related field.

- Have prior experience in Trade Marketing.

- Have strong communication & interpersonal skills.

- Have strong analytical skills and are comfortable dealing with numerical data.

- Strong knowledge of consumer industry 

- Ability to think critically and creatively