Marketing Manager - MAKE UP FOR EVER

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

Brand: MAKE UP FOR EVER

THE CONTEXT

Mastery unleashes creativity. Nothing sums up better the philosophy of MAKE UP FOR EVER, a House that has become a cult name through its uniqueness and the quality of its professional products. Its founder, Dany Sanz, believes that technique must first be conquered before leaving free rein to creativity. And that academic knowledge must be honed before pushing the limits of one’s art. Dany Sanz has remained true to this approach throughout her artistic career and has incorporated it into the development of her makeup brand. At MAKE UP FOR EVER, teaching plays an essential role: in addition to offering exceptional products to professionals and women from around the world, the House has the ambition to share its knowledge and passion with the general public through training courses and to bring progress to the world of makeup.

YOUR IMPACT

To accelerate MAKE UP FOR EVER business and strengthen brand presence & market share with effective strategies and implementation that fit with our brand DNA and values.

In this position, the candidate will be responsible to lead Marketing: Product, PR, Digital & CRM. He/She will need to develop and implement key marketing strategies that will translate into brand and business goal.

YOUR MISSION

Products:

• Product Assortment, forecasting & product fulfilment with clear analysis on sales trend, franchise + category performance
• Inventory management and ability to identify stock health and provide depletion plan (promo mechanics, exhibition, etc)
• Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign together with Retail team
• Always update with Beauty market, competitors & upcoming trend

PR & Digital:

• Work closely with regional, in-house & external creative agencies for all marketing campaigns and ensure good execution that fit with brand values
• Source Marketing opportunities and place adverts as appropriate with brand products & target segmentation.
• Manage brand and PR Event that focus on build great awareness and visibility resulting to business & gain in market share
• Build & maintain good relationship with KOLs & Celebrity MUA
• Generate and execute marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with agencies. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
• Manage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights
• Actively update and expand the knowledge within PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth

CRM:

• Actively initiate partnership & brand engagement with external parties (Mall, Retailers, Other brands) that resulting to sales/brand desirability
• Manage brand CRM data with detail analysis for clear action plan / strategies, align with Retail Manager
• Build customer recruitment program with strong brand engagement and right product focus

Requirements

• Bachelor’s degree with minimum 7 years of working experience in related field
• Professional proficiency in English
• Excellent communication & presentation skills both written & verbal
• Good time management ensuring all reports and projects are done timely
• Strong analytical skill. Able to do comprehensive sales & data analysis
• Good project management skills & able to work with medium to large team members
• High Resilience, Agility with creative and problem-solving mindset

Benefits

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. MAKE UP FOR EVER, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.