Paid Media Specialist

🙌🏻 About Us

Baltini is a platform that offers in-season and genuine fashion and accessories from our partner boutiques in Italy at the best price. Through many years of extensive research and experience, Baltini was created as a unique platform that provides a seamless shopping experience. Baltini was founded in New York, USA and has partnered with hundreds of high end luxury boutiques across Italy. Boutique partners are responsible for adhering to our strict quality standards. We subject our boutique partners to removal from our website platform if shipped products do not meet these requirements. Our Platform gives customers access to more than 350 international brands and 70,000 luxury items across Italy at the best price, up to 35% less than market price. And since its launch in 2019, Baltini has quickly established itself as the go-to destination for men's and women's fashion enthusiasts all over the world. Our business mission is to make our customers experience the wonderful sensation of satisfaction by seeing their expectations for buying luxury products realized, and exceeded. We realize that purchasing high-end product is about the whole process, not just receiving your item. Although Baltini still operates as a very unique type of platform we still continue to innovate and make changes, and we always welcome customer input to provide an unforgettable and high-level shopping experience. 

💰 Salary

Very competitive

👑 Job Role

About the role:

As a Paid Media Specialist at Baltini, you will play a crucial role in driving our online presence and sales through effective paid media campaigns. You will be responsible for developing, implementing, and optimizing paid media strategies across multiple platforms to achieve our business goals. Your expertise in eCommerce and deep understanding of fashion trends in Western nations will enable you to create compelling campaigns that resonate with our target audience and convert interest into action.

Key Responsibilities:

• Develop and execute innovative paid media strategies across platforms such as Google Ads, Facebook, Instagram, and more, to drive traffic and conversions on Baltini’s eCommerce platform.
• Monitor and analyze campaign performance using data analytics tools, adjusting strategies as needed to maximize ROI.
• Collaborate with the marketing team to ensure alignment with overall marketing goals and brand messaging.
• Stay up-to-date with the latest fashion trends in Western nations to inform campaign development and targeting.
• Manage budget allocation for paid media campaigns, ensuring efficient spend and meeting performance targets.
• Conduct A/B testing on various ad components to continually improve campaign effectiveness.
• Prepare and present detailed campaign performance reports to stakeholders, providing insights and recommendations for future strategies.

⛩️ Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically in eCommerce settings.
• Proven track record of creating and managing successful paid media campaigns.
• Having knowledge of fashion trends in Western nations, with the ability to apply this understanding to campaign development is preferred
• Proficient in using digital analytics and ad management tools (e.g., Google Analytics, Google Ads, Facebook Business Manager).
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative thinker with a results-driven mindset, capable of developing innovative solutions to achieve business goals.

🎁 Perks

• Competitive Salary
• THR / Bonus system
• International Exposure
• Professional Development