Senior Social Media Specialist

Responsibilities: 

• Create and manage a comprehensive social media calendar for Instagram, Facebook, and TikTok, including content creation, scheduling, and community engagement.
• Generate, edit, publish and share content (text, images, videos, reels and stories) that builds meaningful connections and encourages community members to take actions.
• Develop and execute paid advertising campaigns across various social media platforms.
• Analyze performance metrics regularly and tailor strategies to optimize engagement, reach, and conversion rates.
• Stay up-to-date with the latest trends and best practices in social media marketing and digital advertising.

Requirements: 

• A Bachelors degree in Marketing, Business, Economics, Communications, or a related field.
• Minimum of 3 years of experience in social media, experience in advertising agency or digital marketing agency preferred.
• Strong written and verbal communication skills, with the ability to adapt your tone and style to suit different social media platforms.
• Ability to turn social measurement into insights and create actionable, data-backed reports, compile results, and provide recommendations.
• A creative mindset, with the ability to quickly identify trending topics and know when to engage.
• Experience with social media publishing, listening, and analytics tools.
• A detail-oriented approach, with the ability to manage multiple, high-profile projects and deliverables.
• Experience working cross-functionally with internal teams and leadership to develop social media content and campaign
• Provide portfolio from previous social media work
• Fluent in English