Research & Develop Marketing Strategies for new and existing Product/Program
Development Plans. Ability to understand consumer and customer needs.
Excellent written and verbal communication skills.
Encouragement to create a solid team for maximum target achievement.
Insight to identify problems and take action to fix.
Resilience to work on multiple projects and balance workload.
Enthusiasm for digital and traditional marketing in Media.
Collect data to develop well-informed and effective strategic plans.
Generate inventive ideas with other creative team members.
Create clear reports as a reference for business development.
Analyze consumers and customers to uncover opportunities to stimulate growth.
Job Requirement :
Bachelor’s Degree in a related field
Min 3+ years of related experience (marketing strategy, planning, etc.); agency experience preferred
Highly experienced in driving strategic thought leadership: defining consumer insights, developing and shaping positioning territories, brand personas, activations, etc.
Areas of experience: Secondary research, primary research methods, segmentation, targeting, business strategy, creative strategy, marketing strategy, social media engagement strategy, digital content strategy
Understanding of integrated capabilities including print, digital, OOH, social, and broadcast; expertise in aligning marketing strategies with business needs
Strong presentation skills. Communicates clearly and with confidence, exhibits proficiency in deck design and organization
Proven leadership ability with excellent client management and interpersonal skills.
Can work well independently as well as in cross-functional teams to formulate creative solutions to challenges Experience managing and coordinating multiple strategic projects as well as senior team members
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