Brand Intern [Mama's Choice]

Mama’s Choice, the leading natural, halal, and safe products for young Mamas and her families, currently seeks a talented individual to join as Brand Intern .

Part of The Parent Inc., an online media company with over 29 million active readers monthly, Mama’s Choice is our venture into consumer products. With us, you’ll get both the security of a mature start-up and the excitement of a new and fast-growing venture. Our mission is for mothers to have one less worry on their motherhood journey by providing them with a wide selection of products for mom and baby -- all backed with research, dermatologically tested and formulated with natural, non-toxic ingredients. Within only 4 years, we have launched >60 products and extended our presence beyond Indonesia in 5 international markets.

Due to our period of growth, we are looking for a strong addition to our marketing team to drive brand awareness, user acquisition and revenue. If you are a highly motivated individual who enjoys challenges and has keen interest to grow in the marketing field, this is the right opportunity for you!

Job description:

• Build and enhance Mama's Choice brand presence via KOLs and affiliates that are aligned with brand objective
• Support in influencer and affiliate management pillar starting from acquisition, contract negotiation, relationship management/nurturing, campaign monitoring.
• Able to identify relevant KOLs & affiliates and develop compelling creative briefs to support brand awareness and conversion.
• Conduct competitive benchmarking with other brands and keep up with digital marketing trends to identify gaps and areas for improvement.
• Provide actionable insights about creator performance and work closely with other relevant teams as well as external partners to ensure best practices are implemented, execution is aligned, and performance is optimised toward expected results.
• Assist other marketing duties needed (if any), e.g. brand campaign, offline event.

Requirement:

• Background: Fresh graduates are welcome to apply
• Attitude:
  • Eager to learn with a can-do, positive attitude and self-starting mentality.
  • Team player who is able to work in a dynamic environment that requires own thinking, taking initiatives and problem-solving.
  • Strong communication skills and ability to manage multiple projects simultaneously.
• Competency:
  • Good interpersonal and negotiation skills.
  • Capable of building and maintaining positive relationships with external partners e.g. affiliate creators, KOL/influencers, and media.
  • Strong copywriting and content creation skills.
  • Able to analyze content performance data, recognize patterns and translate into actionable insights.
  • Social media savvy / in-depth knowledge and experience with social media platforms preferably TikTok. 
• Language: Fluent in Indonesian & English verbally and written.