(FMCG Food Beverage) Mandarin Brand Marketing Manager

About the Company:

Our client was a pioneering startup from Jakarta's leading conglomerate specializing in technology, transportation, and coffee retail, offers premium food products like jelly, pudding, and yogurt. Recognized for its exceptional quality in the FMCG sector, the company primarily focuses on B2B partnerships, catering to supermarkets and store retailers, ensuring that every bite resonates with uncompromised quality and innovation.

We are looking for an experienced Mandarin Brand Marketing Manager to lead our brand strategy and marketing efforts. The ideal candidate will be responsible for managing the entire marketing mix, developing innovative brand strategies, and driving business growth. Fluency in Mandarin is essential for effective communication with key stakeholders and team members.

Responsibilities:

• Oversee the development and execution of the brand's strategic plans, ensuring alignment with overall business goals.
• Develop and implement comprehensive marketing strategies, including New Product Development, Packaging, Pricing, and Promotional initiatives.
• Cultivate and maintain relationships with internal and external stakeholders, including teams in New Product Development, Customer Marketing, Supply Chain, and Retail channels, as well as service providers and agencies.
• Drive business growth and enhance brand equity through strategic Innovation and New Product Development projects.
• Manage Above The Line (ATL) and Below The Line (BTL) marketing budgets effectively to maximize return on investment.
• Formulate and execute a digital marketing strategy that leverages current trends and technologies to enhance brand presence and consumer engagement.
• Lead market research efforts to understand customer perceptions and behavior, translating insights into actionable strategies.

Qualifications:

• Minimum of 3 years of experience in brand marketing or a similar role, with a proven track record of strategic brand management.
• Fluent in Mandarin and excellent communication skills in English, both verbal and written, to ensure clear and effective communication across diverse teams and stakeholders.
• Proficient in brand planning, consumer analysis, and understanding market dynamics.
• Strong grasp of brand performance metrics and setting future objectives.
• Tech-savvy with a proven ability to adapt to new technologies and digital marketing tools.
• Willing to work at Pluit, North Jakarta.