OUR COMPANY
We believe that buying furniture for your workspace and home should be easy - that's why we've reimagined the way people shop for furniture.
Our product choices and designs are guided by two, seemingly at odds, goals:
1) Creating ergonomic products of the highest quality and product experience while;
2) Lowering the price consumers pay
This led to a re-examination of the industry.
It started with the product. We studied the best out there to understand the features, materials, and manufacturing processes that make them great.
Then, we studied the manufacturing processes to identify what can be eliminated, simplified, or replaced without compromising the product experience.
Finally, we optimised the supply and distribution chains, so costs that don’t add value to the consumer are eliminated.
The deal is simple. We invest the time, sweat and money to make it happen. And you get to enjoy the benefits – of affordable ergonomics products with uncompromising durability, features, and quality.
OUR VISION: Where We're Heading
Our vision is to develop our brands to the go-to brands by consumers worldwide.
Furniture is an integral part of our homes and workspaces, Yet, there are no great furniture brands that are designed to delight the customers the way it should be.
This traditional industry is poised to be disrupted by Direct-to-Consumers startups that provide enormous cost-savings and unrivalled customer experiences.
Thus, why not be the one that set the standard right locally and show the world how amazing Singapore brand can be.
OUR TEAM:
We have a young dynamic team here and we play to win. Fun and laughter are part of our lives, but we work hard and sweat too. We make mistakes along the way, but you got to show your grit and determination to prove your worth.
“Work happy” isn’t just our tagline, it’s our ethos. Thus, the gym and swimming facilities are provided at our workplace as well :)
