Marcom Executive (12 months contract)

*This is a 12 months contract role, assigned to client's office

What does a Marcom Executive do at Hogarth?

• Support key business drivers KPIs that include Gross Adds, churn, net adds, ARPU.


• Deliver on Marcomms objectives for client's Entertainment portfolio by supporting marcom team to develop and execute effective marketing and communications strategies and communications.


• Develop and run direct communications campaigns for upsell and cross-sell opportunities, including regulatory and customer update direct communications.


• To manage and execute BTL, ATL, Social, Digital communications that aid retail operations, including and not limited to In-store POS, visual display, direct mailers, sms, electric mailers, flyers.


• Work closely with various internal teams (e.g. customer lifecycle marketing, product marketing) on a daily basis to develop and ensure communications deliver on the brand’s tone of voice


• Partner with content owners to develop comms and initiatives that provide a strong brand experience to customers across client's Entertainment portfolio, reach, engage and contextually sell to the customers. Find opportunities to integrate these content properties across the marcomms calendar.


• Maintain effective relationships and work closely with our inhouse creatives and on-air promo teams, creative & media agency and media partners when required to develop and execute communications that may include owned, paid advertising, websites, social media, in-stores and/or on-ground activation.


• To support where required in the planning and execution of events or on ground activation that includes sourcing, logistics, communication and collaterals 


• Ensure consistency in key communication message across all customer touchpoints – online, offline, shops and etc.


• Support Go-To-Market plans and initiatives to drive Gross Adds, churn, net ARPU.


• Management of allocated marketing budgets that includes raising PO, closing invoices.

Requirements

• Diploma or Degree in Marketing / Mass Comms / Digital Marketing preferred


• Min 1-2 years relevant working experience in a consumer environment, working with or developing communication materials, in a marketing communication role , advertising or marketing agency. Candidates with a Telecommunications or Content background will be preferred. 


• Strong organizational and project management skills with the ability to multi-task, and good interpersonal skills.


• Strong verbal and written communication skills


• An eye for detail.


• Adaptable to a fast paced environment with the constant need for changes due to the nature of the business and be a resourceful individual. 


• Basic knowledge in digital marketing media channels and ad formats. 


• Understanding of Social media and its associated trends.


• Great interpersonal skill & good project management to work with multiple stakeholders internally and externally.


• Natural flair for creative work, content development, TV content (English entertainment and Asian content) will be an added advantage 


• Can do attitude, eager and willing to learn.
  
  
  

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