Digital Marketing Executive

Job description

Digital Marketing Executive Responsibilities

• Assists in the formulation of strategies, planning, and monitoring of clients’ advertising campaigns
• Assists in the optimisation of online advertisements to increase brand awareness and to drive key performance indicators

Job brief

We are looking for an Digital Marketing Executive to be part of our integrated communication teams to assist in the planning, execution and optimisation of our clients’ marketing efforts.

The ideal candidate does not need to have any working experience but must have the passion for all things marketing and technology. You must have a good grasp of the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Extensive training and coaching will be provided to ensure the candidate is well prepared to manage his/her assigned responsibilities; and a career path into the exciting world of digital and technology in marketing communications.

Responsibilities

• Assists in planning, executing, monitorng and optimising of clients' marketing campaigns
• Be actively involved in enhancing campaign performances
• Collate and help analyse performance reports
• Measure digital marketing perfomance using a variety of Web analytics tools
• Acquire insights via online marketing trends and keep strategies up-to-date
• Assists in client account servicing
• Maintain partnerships with media vendors
• Strong collaboration with team members

Requirements

• Experience in Digital Marketing will be an added advantage - such as B2C, social media, Google Adwords and email campaigns, web analytics tools and SEO/SEM etc
• Excellent understanding of digital marketing concepts and best practices
• Analytical and numerical mindset, and critical thinking
• Excellent communication and interpersonal skills