DIGITAL MARKETING EXECUTIVE MK-INX-A-B16

Key Responsibilities:

• Plan and execute digital marketing campaigns across social media, email, search engines, and web platforms with strategic intent and creative flair
• Create high-quality, engaging content including captions, emailers, blog posts, and website copy tailored to target audiences
• Manage and grow social media presence across Instagram, Facebook, TikTok, and LinkedIn with consistency and brand alignment
• Monitor and analyse campaign performance metrics daily, translating data into clear insights and actionable optimisation strategies
• Coordinate paid advertising campaigns including Meta Ads and Google Ads, managing budgets and tracking return on investment
• Support SEO and SEM efforts to drive organic growth and improve search visibility across all digital platforms
• Conduct market research and monitor competitor digital activities to keep campaigns innovative and ahead of industry trends
• Collaborate with designers, copywriters, and creative teams to produce polished, on-brand digital marketing assets
• Maintain and update content calendars to ensure consistent, timely, and strategic content publishing across all channels
• Prepare comprehensive digital performance reports with clear recommendations to continuously improve campaign effectiveness and reach

Requirements:

• Minimum Diploma and above
• Strong passion for digital marketing, content creation, and staying ahead of emerging platform trends
• Familiar with digital marketing tools, analytics platforms, and social media management systems
• Creative, analytical, and highly organised with the ability to manage multiple campaigns simultaneously in a fast-paced environment

EA License Number: 25C2980

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