Finance Manager

About Sunnystep

Sunnystep is a fast-growing consumer brand building comfortable, stylish, science-backed footwear and lifestyle products. We are scaling across retail, ecommerce, marketplace, operations, product, and regional expansion, with an AI-native operating model at the core of how we work.

We are looking for a Finance Manager who can strengthen financial discipline, improve decision quality, and build systems that help Sunnystep scale from a founder-led business into a more structured, data-driven company.

Role mission

Own Sunnystep’s finance operations, reporting, controls, cash flow visibility, and business finance support. This person should turn finance from a reporting function into a management system that helps the company make faster, sharper, and more profitable decisions.

Key responsibilities

• Own monthly management accounts, financial reporting, and variance analysis.
• Manage cash flow, working capital, payment cycles, and cash visibility.
• Build budgeting, forecasting, and financial planning processes across retail, ecommerce, inventory, marketing, and operations.
• Partner with leadership to analyze profitability, margins, inventory efficiency, store performance, channel performance, and cost control.
• Strengthen internal controls, approval processes, reconciliations, audit readiness, and compliance.
• Manage accounting operations including AP, AR, bank reconciliation, month-end close, GST/tax coordination, and statutory filings with external partners where needed.
• Improve finance systems, dashboards, workflows, and automation using AI/tools where practical.
• Support grant claims, funding, financing, board/investor reporting, and strategic finance projects.
• Build and lead a lean finance team as the company scales.

What success looks like in the first 6 months

• Monthly close is accurate, predictable, and completed on time.
• Leadership has clear visibility on cash flow, profitability, margins, and key financial risks.
• Budget vs actual reporting is operating monthly with clear owners and actions.
• Finance controls are tightened without slowing down strong execution.
• Manual finance work is reduced through better systems, templates, dashboards, or automation.

Requirements

• 3+ years of relevant finance/accounting experience.
• Retail, ecommerce, consumer goods, inventory-heavy, or high-growth SME experience is a strong plus.
• Audit experience is a plus, especially exposure to controls, reconciliations, financial statements, or process improvement.
• Strong accounting foundation and comfort owning month-end close, reporting, reconciliation, controls, and compliance.
• Able to translate numbers into business decisions, not just prepare reports.
• Strong Excel/Google Sheets skills; experience with Xero, ERP, POS/ecommerce/payment systems, BI tools, or automation tools preferred.
• High attention to detail, strong ownership, and ability to operate independently in a fast-moving environment.
• Comfortable building processes from scratch and improving messy systems.
• AI-native mindset: willing to use AI tools and automation to improve finance speed, accuracy, and leverage.
• CPA/ACCA/CA or equivalent is preferred but not required if operating track record is strong.

Ideal profile

Someone who is precise but practical, commercially sharp, systems-minded, and comfortable working directly with founders/leadership. The best fit is not a passive accountant — it is a finance operator who can build the financial backbone for a company scaling fast.

Why join Sunnystep

• Build finance at a high-growth consumer brand with real retail/ecommerce complexity.
• Work directly with leadership on decisions that affect growth, profitability, and cash.
• Shape systems early, not inherit bureaucracy.
• Join an AI-native company where finance is expected to become faster, smarter, and more automated over time.