Growth Marketing Leader (Singapore)

Our Client:

Our client is a leading fintech company dedicated to helping companies to increase their digital payment performance and capabilities. They are seeking an experienced and results-oriented Growth Marketing Leader to drive the execution of the Singapore marketing strategy and accelerate business growth. This person will oversee the day-to-day execution of marketing activities, mentor a high-performing team, and collaborate closely with Sales, Product, and Business stakeholders to drive demand generation, merchant acquisition, and revenue growth.

Key Responsibilities:

Marketing Leadership & Team Management

• Lead and manage the day-to-day operations of the Singapore marketing team across performance marketing, content, social media, creative design, and video production.
• Translate regional marketing strategies into effective local execution plans, ensuring campaigns are delivered on time and aligned with business objectives.
• Provide leadership, coaching, and mentorship to develop a high-performing marketing team while fostering accountability and continuous improvement.
• Empower the team by removing execution barriers, prioritising initiatives, and making informed operational decisions with minimal supervision.
• Partner closely with regional and cross-functional stakeholders to ensure marketing initiatives support overall business goals.

Growth Marketing & Demand Generation

• Develop and execute integrated demand generation strategies to support customer acquisition, merchant growth, and revenue objectives across multiple business units.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns across digital and offline channels, including paid advertising, email marketing, WhatsApp engagement, events, and direct marketing.
• Manage and optimise paid acquisition campaigns across platforms such as Google, Meta, LinkedIn, and other relevant digital channels to maximise marketing performance and return on investment.
• Work closely with Sales teams to develop campaigns, workshops, events, and partner initiatives that generate qualified leads and accelerate pipeline growth.
• Continuously experiment with new growth strategies, marketing technologies, and campaign optimisation techniques to improve customer acquisition efficiency.

Content Strategy & Brand Marketing

• Oversee Singapore's content and social media strategy, ensuring messaging is aligned with brand positioning and commercial objectives.
• Collaborate with content creators, designers, and video production teams to produce compelling marketing assets that drive engagement and conversion.
• Maintain consistency across all marketing communications while strengthening brand visibility and thought leadership within the industry.

Performance Analytics & Marketing Optimisation

• Define, monitor, and optimise key marketing performance indicators, including lead generation, customer acquisition cost, conversion rates, campaign ROI, and merchant acquisition metrics.
• Analyse campaign performance and customer insights to identify opportunities for continuous improvement and marketing optimisation.
• Present regular performance reports and strategic recommendations to senior leadership, supported by data-driven insights.
• Identify process improvements, marketing automation opportunities, and operational efficiencies to enhance overall marketing effectiveness.

Requirements:

• Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
• At least 10 years of progressive marketing experience, including several years in a leadership or managerial role.
• Proven experience leading integrated growth marketing and demand generation programmes across digital and offline channels.
• Strong expertise in performance marketing, including campaign planning, optimisation, analytics, and budget management across platforms such as Google Ads, Meta, LinkedIn, and other digital advertising channels.
• Hands-on experience managing marketing automation, email campaigns, customer engagement platforms, and event marketing initiatives.
• Demonstrated ability to lead, coach, and develop high-performing marketing teams in a dynamic environment.
• Strong analytical mindset with the ability to interpret marketing data, identify trends, and translate insights into actionable business strategies.
• Excellent stakeholder management and cross-functional collaboration skills, with the ability to influence teams across Sales, Product, and Business functions.
• Experience within technology, digital solutions, fintech, payments, SaaS, or other high-growth B2B environments is highly preferred.
• Commercially driven with a strong understanding of how marketing contributes to revenue growth, customer acquisition, and business performance.
• Self-motivated, resourceful, and comfortable operating in a fast-paced, agile organisation where ownership, adaptability, and execution excellence are essential.

EA Licence No: 23S1615