Paid Social Manager

We're looking for a Paid Social Manager to join our growing team, based in our Singapore office and looking after markets within the Asia region. This role is a unique opportunity to join a team who have done some pretty awesome stuff to date, including working closely with social media platforms to pilot new measurement and optimisation techniques, invited to work on Alpha and Beta products for multiple vendors, delivering best-in-class creative and building bespoke tools to manage and analyse data. It's a challenge and a steep learning curve, but you'll have the support of a strong, friendly and committed team.

You'll be part of a global Paid Social team, with the core team of 7 based in London and a growing Singapore hub of 2 (including this role). While you'll report into London and collaborate closely with the wider team, you'll need to be comfortable operating with a high degree of empowerment and taking ownership of your markets day-to-day.

Wise has already pioneered new ways for people to live international lives and seamlessly deal with multiple currencies. Your mission is to help us ensure that every Social Media user who has a need to send, receive, spend or hold money in another currency knows about and trusts Wise.

So what's the role?

• Building and optimising campaigns across Meta, TikTok, and Reddit. Analysing what's working and what isn't, and continually testing new ideas.

• Owning the Paid Social activity across Asia markets, validating new opportunities to drive incremental growth and working closely with cross-functional teams to make it happen, whilst ensuring performance meets sustainability goals.

• Playing a strong role in both direct response and brand strategy and executing each to ensure the region and the channel flourish.

• Working closely with our creative teams to produce best-in-class creative to portray our story, educate people on hidden fees, and present Wise as the clear solution.

• Working closely with analysts on spotting data issues, testing and validating assumptions, proposing and leading incrementality tests, and assessing data sets for actionable insights.

• Working closely with our platform representatives to ensure we stay ahead of the curve and are kept at the forefront of industry innovations.

• Collaborating effectively with the London-based team, proactively sharing learnings and aligning on strategy despite the geographical distance.

• As the team grows further, potentially managing one or more direct reports.

What are we looking for?

• A strong sense of autonomy – you'll be one of two team members in Singapore, so you need to be comfortable making decisions, solving problems independently, and driving your own workload.

• An entrepreneurial spirit, willing to learn on the go and take ownership of your region.

• Team player with a drive to help other people, and impart their wisdom to strengthen the team – even when collaborating remotely.

• A head for numbers, and the ability to spot problems and draw conclusions from data.

• A strong communicator comfortable expressing their ideas and challenging others.

• The ability to prioritise what's most important and make calculated decisions.

• High-level experience running ads on Meta and TikTok.

It would be great if you also had experience with the following:

• Mid-level experience running ads on Reddit, LINE, LinkedIn or any other social media marketing platform.

• Working on Asian markets.

• Working in a fast-paced digital business or startup.

• You have strong proficiency in a regional language (e.g. Japanese, Thai, Mandarin), to effectively manage localized content and communicate with regional stakeholders

What is on offer:

• The opportunity to experience radical levels of ownership and empowerment within your role and to see the direct impact of your work on our customers.

• Competitive package including stock options

• Private Healthcare

• Health and Wellbeing discounts

• Flexible Working

• Social events

• And much more.

A bit about Wise:

Since 2011, we've had a clear mission: money without borders. We're the fairest, easiest way to manage your money across borders. You'll be joining a movement of people who believe in a better, more transparent way of moving and handling money around the world. You'll collaborate to do your best work and take on problems that no one has looked at before.

We're people without borders — without judgement or prejudice, too. We want to work with the best people, no matter their background. So if you're passionate about learning new things and keen to join our mission, you'll fit right in.

Also, qualifications aren't that important to us. If you've got great experience, and you're great at articulating your thinking, we'd like to hear from you. And because we believe that diverse teams build better products, we'd especially love to hear from you if you're from an under-represented demographic.