Senior Marketing Executive

Responsibility:

• Develop and execute end-to-end marketing campaigns to drive brand awareness, customer acquisition, and retention.
• Plan and manage digital, social media, online, and offline marketing initiatives.
• Analyse campaign performance and prepare regular reports with actionable insights.
• Coordinate with internal teams and external partners for marketing-related activities.
• Conduct market research to identify trends, competitor activities, and new opportunities.
• Support product or services launches, events, and promotional activities.
• Plan, manage, and optimise paid advertising campaigns across platforms
• Implement, manage, and troubleshoot tracking systems to ensure accurate data collection across websites and campaigns.
• Collaborate closely with IT and developers to optimise tracking setup, resolve technical issues, and improve website performance.
• Create monthly reports on paid ads campaign performances.

Requirement:

• Proficiency in spoken and written Japanese is an added advantage for liaising with Japan-based stakeholders.
• Minimum a bachelor’s degree in marketing or business
• Minimum of 4 to 5 years of relevant marketing experience, preferably from the finance or payment industry.
• Strong understanding of digital marketing, social media, and campaign analytics.
• Excellent communication and project management skills.
• Creative mindset with the ability to translate strategy into effective campaigns.
• Proficiency in marketing tools GA4, GTM, GA, XAds, Hootsuite, bitly
• Adobe PS, AI, and HTML skills are an added advantage