Vice President, Marketing

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as Vice President, Marketing.

In this role you will:

• Deliver and implement holistic, integrated marketing for the Affluent segment, focused on China internationalists in China/Singapore and their cross-border wealth needs (China/HK ↔ Singapore).
• Develop full-funnel strategy and execution using the Prime/Engage/Convert approach across online and offline channels, including content marketing.
• Translate customer needs and behaviours into segmentation, messaging and channel plans across the cross-border journey; run campaigns leveraging China social, search and content ecosystems.
• Act as an AI user and advocate to improve marketing productivity, personalisation and performance measurement (within governance).
• Own measurement and reporting standards, manage budgets, and lead agency/vendor planning, evaluation and optimisation.
• Lead stakeholder collaboration across proposition, sales, product and global teams; drive creative ideation and ensure strong governance with no breaches of guidelines/regulations.

To be successful you will need: 

• Proven track record delivering integrated marketing (digital + offline) with measurable outcomes (acquisition/engagement/conversion).
• Demonstrable experience marketing to China internationalists and/or cross-border audiences (China ↔ Singapore).
• Hands-on expertise across China social, search and content ecosystems; strong agency/vendor management.
• Highly analytical, using competitive insights and performance data to shape full-funnel strategy.
• Practical experience using AI in marketing (content, insights, optimisation, reporting) and able to drive responsible adoption across stakeholders.
• Preferred: financial services/wealth/premium segment experience; degree in finance/analytics/business (Chinese language proficiency required per role profile).

Opening up a world of opportunity
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.Issued by The Hongkong and Shanghai Banking Corporation Limited.