VP, Head of Growth & Activation

About Liquid Group

Liquid Group is aFinTech payment services provider headquartered in Singapore. We operate aregional payment network enabling cross-border QR payments and interoperabledigital payment solutions for national networks, e-wallet operators, banks,acquirers, and merchants. Our mission is to deliver secure, seamless, andefficient digital payment experiences across Asia through deep ecosystemcollaboration.

Through integrationswith leading regional payment networks and digital wallet ecosystems, Liquidenables seamless cross-border QR payments across multiple markets, supportingboth inbound and outbound transactions.

Role Overview

We are seeking a highlystrategic and commercially driven VP, Head of Growth & Activation to leadecosystem growth, activation, transaction adoption, and partner participationacross Liquid’s Singapore market ecosystem and cross-border QR payment network.

This role will serve asthe overall accountable lead across:

·       Network Growth &Activation

·       Merchant Acquiring(Direct)

·       Growth Marketing &Enablement

within the ACT(Activation, Conversion & Transactions) function.

The successful candidatewill oversee ecosystem participation growth across issuers, acquirers,merchants, and payment partners, while driving measurable transaction adoption,corridor expansion, and ecosystem activation outcomes across the SGQR+/RoamQR framework.

Key Responsibilities:

1. Ecosystem Growth& Network Expansion

·      Defineand lead ecosystem growth strategies across issuer, acquirer, merchant, andpayment partner participation.

·      Drivecorridor expansion initiatives across domestic and cross-border paymentecosystems.

·      Developstrategic frameworks to strengthen:

-       ecosystemparticipation,

-       transactionadoption,

-       merchantacceptance,

-       andnetwork utilization.

·      Buildand manage strategic relationships with:

-       issuers,

-       acquirers,

-       banks,

-       wallets,

-       paymentnetworks,

-       andecosystem partners.

·      Identifynew growth opportunities across payment corridors, merchant ecosystems, andregional partnerships.

2. Issuer, Acquirer& Merchant Ecosystem Leadership

·      Overseegrowth and activation initiatives across issuer and acquiring ecosystems withinSingapore.

·      Drivemerchant participation growth across both direct merchant acquiring and partneracquirer channels

·      Ensureecosystem stakeholders are effectively activated to drive transaction growthand corridor utilization.

·      Workclosely with regional and overseas partners to align growth priorities andmarket activation initiatives.

·      Supportstrategic expansion and participation growth of new payment partners andcorridors.

3. Transaction Growth& Ecosystem Activation

·      Ownand drive transaction growth outcomes across the payment ecosystem.

·      Leadactivation strategies focused on:

-       transactionadoption,

-       activeusage growth,

-       repeattransaction behavior,

-       corridorutilization,

-       andmerchant participation.

·      Driveecosystem-wide initiatives to increase transaction participation acrossdomestic and cross-border payment flows.

·      Workclosely with Growth Marketing & Enablement teams to execute ecosystemcampaigns, partner activations, and merchant visibility initiatives.

·       Monitor ecosystemperformance metrics to identify growth opportunities and underperformingsegments.

4. Growth Marketing& Campaign Leadership

·      Defineecosystem campaign priorities aligned to transaction growth and activationobjectives.

·      Overseepartner activation programs, ecosystem campaigns, merchant visibilityinitiatives, and usage growth activities.

·      Coordinatewith internal stakeholders and external agencies to support:

-       partnercampaigns,

-       ecosystemmarketing,

-       POSM/decalinitiatives,

-       merchantactivation programs,

-       andmarket awareness efforts.

·      Ensureall activation initiatives are commercially aligned and measurable againstecosystem growth KPIs.

5. Cross-FunctionalLeadership & Ecosystem Alignment

·      Actas the central growth leader coordinating priorities across:

-       ProductStrategy & Solutions,

-       MerchantAcquiring,

-       GrowthMarketing & Enablement,

-       EcosystemEnablement,

-       Operations& Support,

-       Technology& Network Operations.

·      Ensurestrong alignment between:

-       commercialpriorities,

-       ecosystemparticipation,

-       productcapabilities,

-       growthinitiatives,

-       activationobjectives.

·      Driveexecution alignment across internal and external stakeholder groups to supportscalable ecosystem growth.

What We’re Looking for:

·      12+years of experience in payments, fintech, banking, digital wallets, orfinancial services.

·      Strongexperience leading:

-       ecosystemgrowth

-       paymentpartnerships

-       transactionactivation

-       merchantecosystem expansion

-       cross-borderpayment initiatives

·      Strongunderstanding of:

-       QRpayment ecosystems

-       acquiringand issuer models

-       digitalwallets

-       paymentnetworks

-       merchantacceptance ecosystems

-       transactiongrowth drivers

·      Provenability to drive measurable:

-       transactiongrowth,

-       ecosystemparticipation,

-       merchantactivation,

-       partneradoption outcomes.

·      Strongcommercial acumen with strategic growth leadership capabilities.

·      Experiencemanaging cross-functional ecosystem initiatives across:

-       commercial,

-       marketing,

-       product,

-       operations,

-       andregional partner stakeholders.

·      Strongstakeholder management and regional collaboration capabilities.

·      Data-drivenwith strong analytical, reporting, and performance management skills.

·      Experienceengaging with:

-       banks,

-       acquirers,

-       paymentnetworks,

-       nationalpayment schemes,

-       digitalwallets,

-       regionalecosystem partners is highly preferred.

·      Experiencein regional or cross-border payment ecosystems will be highly advantageous.