VP Product Go To Market (Payments Industry)

Key Responsibilities

• Develop and execute commercialization and go-to-market strategies for payment products across merchant, enterprise, banking, government, and partner segments.
• Partner with Product Management teams from early product development through launch to ensure strong market fit and successful adoption.
• Build multi‑segment GTM plays aligned to growth goals Lead end‑to‑end product launches, including messaging, positioning, pricing, packaging, and rollout plans
• Define target customer segments, use cases, value propositions, and competitive differentiation for new and existing payment solutions.
• Act as the bridge between Product, Commercial, Partnerships, Marketing, and Operations teams to ensure successful market execution.
• Develop launch frameworks, adoption programs, sales enablement tools, customer engagement materials, and executive presentations.
• Drive ecosystem and partnership-based growth opportunities across banks, fintechs, merchants, platforms, and technology partners.
• Monitor market trends, competitive developments, customer needs, and regulatory changes within the payments ecosystem.
• Support strategic customer engagements and industry presentations to articulate product value and market positioning.
• Establish launch success metrics and track adoption, revenue growth, customer engagement, and market penetration.
• Translate customer and market insights into recommendations for future product enhancements and roadmap priorities.

Requirements

• 8–12+ years of experience in Product Go-to-Market, Product Marketing, Product Strategy, Commercialization, or Product Management roles.
• Strong experience within payments, fintech, card schemes, merchant acquiring, digital payments, banking technology, or financial services.
• Deep understanding of payment ecosystems including acquiring, issuing, wallets, cross-border payments, real-time payments, embedded finance, and value-added services.
• Demonstrated success leading cross-functional product launches and driving market adoption.
• Strong stakeholder management skills with the ability to influence senior leadership and cross-functional teams.
• Excellent communication, storytelling, and executive presentation capabilities.
• Strong analytical and commercial acumen with experience in pricing, product performance, and growth strategy.

EA Reg. No. 25C2690 | EA License No. R1330510 | [email protected]