DIGITAL MARKETING MANAGER

The Digital Marketing Manager works on the digital marketing plan to create awareness and high impact activities that has a proven return on Investment record for the property. He/She leads and oversees the launch of all digital activities. He/She also manages and responds to online review sites.

The Digital Marketing Manager also has to create and maintain the hotel's online and digital platforms. He/She measures and reports the results of all digital marketing activities against goals. It is also his/her job to provide monthly reports on production, trends, booking and stay patterns, and channel analysis.

The Digital Marketing Manager fully uses all marketing channels through directing and supporting needs of the markets and properties. He/She also works with the media to increase brand awareness and property’s presence. In addition, he/she collaborates with other departments to identify marketing opportunities and increase profit.

Drives a company's online presence, revenue, and brand awareness

Campaign Strategy: Design and execute comprehensive digital campaigns (SEO, SEM, PPC, email, and display) to hit acquisition and retention targets. [1, 2]

Brand & Content Management: Maintain brand consistency across all digital touchpoints and oversee the content calendar. [1, 2]

Analytics & Optimization: Monitor KPIs—such as site traffic, conversion rates, and ROI—and adjust digital strategies based on real-time data. [1, 2, 3]

Team Leadership: Manage and mentor junior marketers, copywriters, and graphic designers. [1, 2, 3, 4]

Budget Allocation: Develop and track campaign budgets to maximize profitability. [1, 2]

Vendor Management: Coordinate with external media agencies and freelance platforms as required

Analyse market trends and industry developments.

• Conduct staff performance assessment process.

• Develop marketing message.

• Display critical thinking and analytical skills.

• Encourage initiative and enterprise in teams.

• Execute and monitor digital marketing campaigns.

• Implement loss/risk prevention.

• Lead team to develop operational plan.

• Maintain brand image.

• Manage international marketing programmes.

• Manage marketing and advertising campaigns.

• Manage and analyse market research.

• Manage customer acquisition and retention programmes.

• Manage meetings.

• Manage product and brand development.

• Manage social media platforms.

• Resolve customer’s concerns and feedback.

• Utilise computer applications at an advanced level.

• Write proposals.