Job Description - Performance Marketing Manager (Paid Media, SEO & Lead Generation)
🚀 Performance Marketing Manager (Paid Media, SEO & Lead Generation)
📍 Singapore | 💼 Permanent
Are you a data-driven marketer who thrives on turning insights into measurable business growth?
We're looking for a Performance Marketing Manager to lead digital acquisition strategies across multiple business units, driving high-quality traffic, qualified leads and revenue growth through paid media, SEO and conversion optimisation.
This is an exciting opportunity to own the end-to-end performance marketing strategy and make a direct impact on business growth.
What You'll Be Doing
Develop and execute performance marketing strategies across paid and organic channels to drive customer acquisition.
Manage and optimise campaigns across platforms such as Google, Meta, TikTok and other digital channels.
Drive SEO initiatives to improve organic visibility, traffic and lead generation.
Optimise the entire customer journey—from traffic acquisition to lead conversion and customer acquisition.
Monitor and improve key performance metrics including ROAS, CAC, CPL, conversion rates and campaign ROI.
Partner with the Ecommerce, Brand and Content teams to develop high-converting landing pages, campaigns and customer experiences.
Analyse campaign performance, identify optimisation opportunities and implement data-driven improvements.
Test new channels, audience segments and growth initiatives to continuously improve acquisition efficiency and scale.
What We're Looking For
Proven experience in Performance Marketing, Digital Marketing or Growth Marketing.
Strong hands-on experience managing paid campaigns across Google Ads, Meta Ads and TikTok Ads.
Solid understanding of SEO, conversion rate optimisation (CRO) and digital analytics.
Highly analytical with the ability to translate data into actionable business insights.
Experience managing lead generation or eCommerce campaigns with a strong focus on ROI.
Self-driven, commercially minded and comfortable working in a fast-paced, results-oriented environment.
Why Join?
✨ Own the digital growth strategy across multiple business units ✨ High-impact role with autonomy and visibility ✨ Opportunity to experiment, innovate and scale digital marketing initiatives ✨ Work alongside a collaborative team passionate about driving business growth
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