Sales Coordinator

Job Summary

The Sales Coordinator supports the Key Account Executives in managing key retail, supermarkets and department stores accounts for toys, stationery, and back-to-school products. This role combines sales administration, customer service, merchandising, and retail account support to ensure smooth sales operations and maximize product visibility at customer outlets.

Key Responsibilities

• Provide day-to-day administrative support to sales team.

• Coordinate customer orders, deliveries, and follow up to ensure timely fulfilment.

• Maintain accurate product listings, pricing, and customer records.

• Work closely with logistics team to monitor stock availability and prepare store or event setup materials.

• Visit retail outlets, wholesalers, and key customers to build relationships with store managers and buyers.

• Secure shelf space, promotional displays, and seasonal merchandising opportunities for toys and back-to-school products.

• Ensure products are well displayed, correctly priced, and adequately stocked according to company merchandising standards.

• Set up and maintain promotional displays during key selling periods, including Back-to-School, school holidays, festive seasons, and year-end promotions.

• Monitor competitor activities, pricing, product launches, and in-store promotions, and provide market feedback to the Sales Manager.

• Assist in introducing new product ranges and seasonal collections to customers.

• Coordinate with customers regarding promotions, product launches, and replenishment requirements.

• Prepare regular sales reports, outlet visit reports, and merchandising updates for management.

• Respond promptly to customer enquiries and provide excellent customer service.

• Perform other sales and operational duties assigned by the Sales Manager.

Requirements

• Diploma or equivalent qualification.

• Minimum 1–2 years of experience in sales coordination, merchandising, wholesale, or retail sales support. Experience in toys, stationery, gifts, or consumer products is an advantage.

• Good communication and interpersonal skills.

• Able to work independently and manage multiple tasks effectively.

• Proficient in Microsoft Office applications, particularly Excel and Outlook.

• Positive attitude, organized, and customer-oriented.