Digital Marketing Executive cum graphic designer

Company Overview

Lynn Aesthetic, founded in 1985 in Singapore, is a leading beauty aesthetic company offering Facial, Slimming, Spa, and wellness services focused on enhancing client well-being and confidence.

Job Summary

Join Lynn Aesthetic as a Digital Marketing Executive/Specialist to drive innovative digital campaigns, optimize e-commerce presence, and elevate brand engagement in the health and beauty industry.

Responsibilities

• Plan, create, and execute engaging social media posts on platforms including Facebook, Instagram, and Twitter to boost brand visibility and engagement
• Develop and implement social media strategies that increase audience interaction and brand awareness
• Monitor social media trends and identify growth opportunities to keep campaigns relevant and effective
• Implement SEO strategies by optimizing website content and conducting keyword research to improve search engine rankings
• Manage and optimize Google Ads campaigns to drive targeted traffic and meet marketing goals
• Collaborate with creative teams to produce compelling ad copy and visuals for digital campaigns
• Use analytics tools such as Google Analytics and SEMrush to track, analyze, and report on digital marketing performance
• Provide data-driven insights and actionable recommendations to enhance marketing effectiveness
• Manage and optimize product listings and marketing campaigns on e-commerce marketplaces like Lazada and Shopee
• Apply creative and innovative thinking to develop unique marketing campaigns that differentiate the brand digitally
• Create graphic designs and artwork for advertisements to support marketing initiatives
• Produce photoshoot and video content to enhance graphic and digital marketing materials
• Collaborate effectively with cross-functional teams to align digital marketing efforts with overall business objectives
• Contribute positively to team brainstorming sessions and foster a collaborative work environment

Required competencies and certifications

• Proven experience in digital marketing focusing on social media, SEO/SEM, and Google marketing tools
• Basic proficiency in Google Analytics and SEMrush for performance tracking and analysis
• Familiarity with managing campaigns on e-commerce marketplaces such as Lazada and Shopee

Preferred competencies and qualifications

• Diploma or Bachelor’s degree in Marketing, Communications, or a related field
• Interest or experience in the health or beauty industry
• Strong communication and interpersonal skills
• Ability to learn quickly, adapt to change, and work well within a team
• Detail-oriented with the ability to act promptly and meticulously

Other Information

Working Hours

• Monday to Friday, 9am to 6pm, 5 days a week

Work Location

• Ubi