Job Description - Marketing Executive

  • Marketing Strategy & Campaigns:
    Assist in the planning and implementation of marketing campaigns across various channels (digital, print, social media, etc.).
    Monitor and analyze the performance of campaigns and make recommendations for improvement.
  • Content Creation & Management:
    Develop engaging marketing materials including brochures, emails, social media posts, and website content.
    Ensure all content aligns with the brand's tone, message, and identity.
  • Digital Marketing:
    Manage social media accounts and update websites regularly.
    Support SEO/SEM initiatives and email marketing campaigns.
    Assist in running Google Ads and social media ads (Meta, LinkedIn, etc.).
  • Market Research & Analysis:
    Conduct market research to identify new trends, customer needs, and competitive activity.
    Prepare reports and present insights to the marketing or management team.
  • Event Coordination:
    Help plan and execute marketing events such as product launches, trade shows, and promotional campaigns.
    Coordinate with vendors, partners, and internal teams for event logistics.
  • Brand Management:
    Ensure consistent brand messaging across all marketing materials and channels.
    Monitor brand reputation and contribute to positive public relations efforts.
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