Area Sales Manager (Marine Navigation Systems)

Company Overview

HMAP PTE LTD is a manufacturer and integrator of marine navigation equipment and automation systems.

Job Summary

The Area Sales Manager drives business growth and market share for core marine navigation and bridge electronics—specifically Radar, ECDIS, and VDR solutions—across Southeast Asia. Based in Singapore, the role focuses on managing distributor networks, securing B2B sales pipelines with shipowners and shipyards, and driving technical product specifications.

Responsibilities

• Develop and implement sales strategies to increase market share for Radar, ECDIS, and VDR solutions across Southeast Asia
• Manage and enhance distributor networks to maximize sales coverage and performance
• Build and maintain B2B sales pipelines by engaging shipowners and shipyards to secure new business opportunities
• Collaborate with technical teams to influence and drive product specifications that meet customer requirements
• Analyze market trends and competitor activities to identify growth opportunities and adapt sales approaches accordingly
• Report sales performance and market feedback to senior management to support strategic decision-making

Required competencies and certifications

• Hold a Degree or Diploma in Maritime Studies, Marine Engineering, Electronics Engineering, or Business Administration
• Demonstrate a minimum of 5 years of B2B sales experience within the marine electronics, navigation, or bridge equipment sector
• Possess strong technical knowledge of Marine Radar, ECDIS, and VDR regulatory frameworks and hardware products
• Maintain an active network of contacts among distributors, Singapore-based ship managers, shipowners, and marine purchasing managers
• Willingness to travel regionally within Southeast Asia approximately 20–30% for client visits and maritime exhibitions