ASSISTANT MARKETING MANAGER

Attachment Description
The Marketing Assistant Manager plays a key role in supporting the growth and brand development of ML Florist & Event within Singapore’s floral, event, and wholesale supply industry. The role focuses on promoting the company’s services, including collaborating with event organiser company, wedding floral design, corporate event styling, private event decoration, pastry arrangement collaborations, and wholesale flower supply to the retail sector. This position involves managing both digital and offline marketing initiatives, with particular emphasis on social media platforms such as TikTok to showcase creative floral arrangements, event setups, and dessert table presentations. The role supports brand positioning, customer engagement, and business expansion by working closely with event organizers, corporate clients, and retail partners. The Marketing Assistant Manager is also responsible for strengthening the company’s presence in the wholesale flower supply market, ensuring consistent communication with retail clients while promoting product offerings and services effectively.

Specific Responsibilities
The Marketing Assistant Manager is responsible for developing and executing marketing strategies that enhance brand visibility and generate business opportunities. Key responsibilities include:

• Planning and implementing integrated marketing campaigns to promote floral services, event solutions, and wholesale flower supply

• Managing social media platforms (e.g., TikTok, Instagram) to create engaging content showcasing floral designs, event setups, and pastry arrangements

• Supporting business development by identifying and engaging potential clients, including event organizers, corporate partners, and retail businesses

• Coordinating marketing activities for weddings, corporate events, exhibitions, and private functions

• Collaborating with internal teams and external partners to ensure consistent branding and messaging across all channels

• Maintaining relationships with wholesale clients and retail partners to support ongoing flower supply operations

• Conducting market research to identify industry trends, customer preferences, and competitor activities

• Assisting in the preparation of promotional materials, proposals, and presentations for clients and events

• Monitoring marketing performance metrics and optimizing campaigns to improve reach and engagement

Technical Skills and Competencies
The ideal candidate should possess a combination of marketing expertise, creativity, and industry knowledge relevant to the floral and event sector.

Technical Skills

• Proficiency in digital marketing tools and platforms (TikTok, Instagram, Facebook, etc.)

• Content creation skills including basic photography, videography, and editing

• Knowledge of social media analytics and campaign performance tracking

• Familiarity with branding, advertising, and promotional strategy development

• Basic design skills using tools such as Canva, Adobe Photoshop, or similar

• Understanding of e-commerce and wholesale distribution in the floral industry

Core Competencies

• Strong creativity and visual storytelling ability aligned with floral and event aesthetics

• Excellent communication and interpersonal skills for client and partner engagement

• Ability to multitask and manage multiple projects across different event types

• Strong organizational and coordination skills for event-related marketing activities

• Commercial awareness with the ability to identify growth opportunities in wholesale and retail markets

• Adaptability in a fast-paced, event-driven environment

• Attention to detail to ensure high-quality brand presentation and execution