Brand Executive

We’re launching an exciting new whiskey-focused bar, and we’re looking for a passionate and engaging Brand Ambassador to help bring our vision to life. This role combines front-of-house hospitality with deep product knowledge and a flair for storytelling. You’ll be the in-house whiskey expert, curating guest experiences, hosting tastings, and helping shape the bar's identity as a go-to destination for whiskey lovers.

Key Responsibilities:

• Act as the face of whiskey culture in the venue—greeting guests, recommending pours, and guiding them through whiskey flights and pairings.
• Host regular whiskey tastings, education sessions, and masterclasses for guests and staff.
• Curate and update the whiskey menu in collaboration with the bar manager, including rare bottles, limited editions, and cocktail recommendations.
• Train bar staff on whiskey categories, service etiquette, storytelling, and upselling techniques.
• Build and maintain relationships with whiskey brands, distributors, and local reps for collaborations, events, and promotional partnerships.
• Lead brand activations, whiskey nights, guest bartender events, and other themed experiences.
• Maintain strong product knowledge across Scotch, Bourbon, Irish, Japanese, and world whiskies.
• Actively engage with guests and the community to build loyalty and brand presence—both offline and via social media (if applicable).
• Stay updated on trends in whiskey, mixology, and spirits to keep the bar’s offerings fresh and relevant.

Requirements:

• 2–5 years’ experience in bartending, hospitality, or brand ambassadorship, with a strong background in whiskey or spirits.
• Deep passion and knowledge of whiskey—heritage, styles, tasting profiles, and culture.
• Strong interpersonal and communication skills; confident hosting and educating in both one-on-one and group settings.
• Excellent customer service with a friendly, professional demeanor.
• Ability to work nights, weekends, and during key promotional events.
• Comfortable with a dynamic, start-up-style environment in a new venue.

Preferred Qualifications:

• WSET Level 2 (Spirits), Certified Whiskey Ambassador, or similar qualifications.
• Experience working with premium or craft spirit brands.
• Social media presence or comfort in representing the brand online (optional but valuable).
• Network within the local spirits, bar, or F&B community.
• Chinese speaking enviroment

What We Offer:

• Competitive salary + incentives (based on event participation, sales performance, etc.)
• Opportunity to grow with a new concept and shape its whiskey culture from the ground up
• Access to rare spirits and ongoing product training
• Flexible and creative working environment
• Involvement in menu design, events, and long-term brand development