Business Development Manager (Frozen Food Industry)

Position

Business Development Manager

Department

Sales & Business Development

Reports To

Managing Director / General Manager

Job Summary

The Business Development Manager is responsible for driving revenue growth, expanding market share, and developing strategic business opportunities for the company's frozen food products. The role requires a highly motivated individual with strong sales, negotiation, and market development skills. The successful candidate is expected to meet aggressive sales targets while maintaining long-term customer relationships and ensuring business profitability.

Key Responsibilities

Business Development

• Identify and develop new business opportunities across retail, supermarkets, wholesalers, distributors, hotels, restaurants, cafés (HORECA), food service operators, and export markets.
• Develop and execute strategic sales plans to achieve monthly, quarterly, and annual sales targets.
• Conduct market research to identify customer needs, competitor activities, pricing trends, and emerging opportunities.
• Expand the company's customer base and distribution network.

Client Relationship Management

• Build and maintain strong relationships with key accounts and strategic customers.
• Conduct regular customer visits to strengthen business partnerships.
• Negotiate commercial terms, pricing, contracts, rebates, and promotional agreements.
• Resolve customer complaints promptly and professionally.

Sales Performance

• Achieve assigned sales revenue, gross profit, and volume targets.
• Monitor sales performance and implement corrective actions when targets are not met.
• Prepare accurate sales forecasts and pipeline reports.
• Maximize profitability while ensuring sustainable business growth.

Product Management

• Promote the company's frozen food products effectively.
• Work closely with marketing and operations to launch new products.
• Gather customer feedback to improve product offerings and competitiveness.

Market Intelligence

• Monitor competitors' pricing, promotions, new products, and market activities.
• Identify potential risks and opportunities within the frozen food industry.
• Recommend business strategies based on market analysis.

Cross-Functional Collaboration

• Coordinate with procurement, warehouse, logistics, customer service, and finance teams to ensure timely deliveries and customer satisfaction.
• Support credit control by monitoring customer payments and minimizing overdue accounts.

Reporting

• Submit weekly and monthly sales reports.
• Maintain accurate customer records and sales documentation.
• Present business performance updates to senior management.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• New customer acquisition.
• Customer retention rate.
• Gross profit margin.
• Market expansion.
• Sales forecast accuracy.
• Collection of outstanding payments.
• Customer satisfaction.

Job Requirements

Bachelor's Degree in Business, Marketing, Sales, or a related discipline.
Minimum 5 years of business development or sales management experience, preferably in the frozen food, FMCG, food distribution, or food manufacturing industry.
Proven track record of consistently achieving or exceeding sales targets.
Strong network within supermarkets, distributors, wholesalers, or the HORECA sector is highly preferred.
Excellent negotiation, communication, and presentation skills.
Strong analytical and problem-solving abilities.
Proficient in Microsoft Office and CRM systems.
Possess a valid driving licence and be willing to travel extensively.

Expectations

• Must consistently meet assigned sales and profitability targets.
• Failure to achieve sales objectives without valid justification may result in performance review and corrective action.
• High level of accountability, integrity, and professionalism is expected at all times.
• Strictly prohibited from disclosing confidential company information, customer lists, pricing structures, business strategies, or trade secrets.
• Any conflict of interest, acceptance of unauthorized commissions, or engagement in competing businesses will be treated as serious misconduct.
• The employee is expected to proactively identify business opportunities and demonstrate initiative without constant supervision.
• Must maintain excellent relationships with customers while protecting the company's commercial interests.
• Will be held accountable for poor customer service, inaccurate reporting, negligent handling of accounts, or failure to comply with company policies.
• Must comply with all food safety regulations, company SOPs, and legal requirements related to the frozen food industry.

Working Conditions

• Frequent travel to customer locations.
• Flexible working hours may be required to meet business needs.
• Attendance at trade exhibitions, promotional events, and customer meetings is expected.