Commercial Manager (B2B Growth & Strategic Partnerships)

Commercial Manager

(B2B Growth & Strategic Partnerships)

Location: Singapore

Employment Type: Full-time

Reports To: Chief Operating Officer

Build Brands. Grow Business. Make an Impact.

We are a Singapore-based company focused on developing, marketing and distributing premium functional wellness beverages across Singapore and selected regional markets. Our portfolio includes internationally recognised brands such as 5-Hour Energy® Shots, together with our proprietary TrueHydration™ Ready-to-Drink hydration beverage.

As part of our next phase of growth, we are transforming our business into a lean, digital-first and customer-centric organisation with a strategic focus on B2B partnerships, digital commerce and sustainable growth.

This is an exciting opportunity to join a growing organisation where your ideas, initiative and commercial leadership will directly contribute to building trusted brands, developing new business opportunities and shaping the future of our business.

About the Role

Reporting directly to the Chief Operating Officer, the Commercial Manager will play a pivotal role in executing the Company’s commercial strategy by driving profitable B2B growth, developing strategic partnerships and expanding key customer relationships across Singapore.

This is a business-building role for an entrepreneurial individual who enjoys creating opportunities, opening new markets and delivering measurable commercial results.

Key Responsibilities

Business Development

• Identify, develop and secure new B2B business opportunities across corporate, hospitality, healthcare, education, fitness,retail and institutional sectors.
• Develop strategic partnerships to expand market presence and revenue opportunities.
• Build and maintain a strong sales pipeline through prospecting, networking and relationship management.
• Conduct customer presentations, product demonstrations and business negotiations.
• Prepare commercial proposals, quotations and contract documentation.

Key Account Management

• Build long-term relationships with strategic customers and business partners.
• Grow existing accounts through repeat business and cross-selling opportunities.
• Conduct regular business reviews to strengthen customer engagement and satisfaction.

Commercial Strategy

• Monitor market trends, competitor activities and customer insights.
• Identify new market segments and commercial opportunities.
• Recommend pricing strategies, promotional activities and channel development initiatives
• Contribute to the Company’s commercial planning and revenue growth strategy.

Cross-Functional Collaboration

• Work closely with the Brand, Digital Commerce and Customer Operations teams to deliver a seamless customer experience.
• Support product launches, customer engagement activities and integrated commercial campaigns.

What Success Looks Like

• Within the first 12 months, you will:
• Build a strong and sustainable B2B sales pipeline.
• Secure strategic corporate and institutional customers.
• Increase recurring customer revenue.
• Establish long-term commercial partnerships.
• Contribute positively to the Company’s revenue growth and profitability.

Qualifications & Experience

Qualifications

• Diploma or Degree in Business, Marketing, Commerceor a related discipline.
• Relevant commercial experience will be considered in lieu of formal qualifications.

Experience

• Minimum 3–5 years of experience in business development, B2B sales or key account management.
• Proven ability to acquire new business and grow customer relationships.
• Experience in FMCG, Food & Beverage, Consumer Products, Wellness or related industries is advantageous.
• Exposure to Modern Trade, Corporate Sales, Distribution or Channel Management will be an advantage.

Skills & Competencies

The successful candidate should possess:

• Strong commercial acumen and business developmentskills.
• Entrepreneurial mindset with a proactive approachto problem-solving.
• Excellent communication, presentation andnegotiation skills.
• Strong relationship-building and networking abilities.
• Self-motivation and the ability to work independently.
• Good analytical and planning skills.
• Customer-centric mindset with a passion for delivering results.
• Comfort working in a lean, agile and fast-paced environment.
• Candidates should also be comfortable using Microsoft 365, CRM platforms and AI productivity tools to improve business development, customer engagementand sales effectiveness.

Why Join Us?

This is more than a sales position.

It is an opportunity to help shape the future of a growing company that is reinventing its business around customer experience, digital commerce and sustainable growth.

If you are passionate about building brands, developing new business opportunities and making a meaningful impact within a dynamic and entrepreneurial organisation, we would love to hear from you.

Remuneration will be commensurate with qualifications and experience and includes a competitive performance-based incentive scheme.