MARKETING ASSISTANT

Job Summary

Support marketing and sales teams by executing marketing strategies, creating materials, managing databases, conducting market research, analyzing feedback, and maintaining social media to drive brand awareness and business growth.

Responsibilities

• Collaborate with the marketing manager, internal teams, clients, and partners to develop and implement marketing strategies that align with business goals
• Identify marketing trends and key opportunities to drive innovation and competitive advantage
• Learn and apply various digital marketing software tools to enhance campaign effectiveness
• Coordinate closely with sales and marketing departments to ensure alignment and support for promotional activities
• Create marketing materials including white papers, case studies, and presentations to communicate product value and brand messaging
• Deliver presentations to internal and external stakeholders to support marketing initiatives
• Maintain and update the marketing database to ensure accurate and accessible information for campaigns and analysis
• Provide administrative support to marketing and sales teams by preparing, formatting, and editing documents to professional standards
• Understand and communicate company products and brand identity consistently across marketing channels
• Perform general office duties to support smooth marketing operations
• Generate and interpret various marketing reports to inform decision-making and strategy adjustments
• Organize and coordinate market research activities to gather actionable customer and market insights
• Analyze questionnaires and feedback forms to evaluate customer satisfaction and identify improvement areas
• Manage and update social media accounts to increase engagement and brand presence