MARKETING MANAGER

Job Summary

Develop and execute marketing strategies to promote products and services, drive brand growth, and identify new business opportunities while managing campaigns, budgets, and cross-functional collaboration.

Responsibilities

• Develop and implement marketing strategies to increase product and service visibility and market share
• Conduct market research to analyze customer needs, industry trends, and competitor activities to inform marketing decisions
• Plan, execute, and manage advertising, promotional, and digital marketing campaigns to achieve business objectives
• Manage social media platforms by creating and publishing engaging content that drives audience interaction
• Monitor campaign performance using analytics tools and prepare detailed marketing reports to guide future initiatives
• Develop and strengthen the company’s brand image to enhance market positioning and customer loyalty
• Identify and pursue new business opportunities through market analysis and stakeholder engagement
• Coordinate effectively with sales teams, customers, suppliers, and external partners to align marketing efforts
• Manage the marketing budget to ensure efficient allocation of resources and maximize campaign ROI

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Business Administration, or a related field
• Experience in marketing or business development roles demonstrating relevant skills and results
• Proficient in Microsoft Office and marketing-related tools to support campaign planning and reporting
• Familiarity with digital marketing techniques and social media platforms to optimize online presence
• Strong communication, negotiation, and organizational skills to facilitate teamwork and stakeholder management
• Ability to work independently and lead a team to deliver marketing objectives