Strategic Mark Specialist

Responsibilities

• Determine annual unit and gross-profit plans by implementing marketing strategies; analysing trends and results
• Develop a materials sourcing strategy that supports the business objectives for the assigned area of responsibility.
• Source seasonal design requests with appropriate vendors to offer creative solutions if the request is outside the brand’s sourcing and pricing strategy.
• Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products
• Implement national sales programs by developing field sales action plans
• Regularly shop competitors and aspirational brands in order to better understand where they are and where they are going as it relates to fabrics and price points
• Contribute to team effort by accomplishing related results as needed
• Plan to ensure achievement of divisional and personal target, aligning with company sales policies and strategies
• Maintain data relative to partners, accounts and activities and will document customer interactions
• Prepare reporting as needed
• Flexible for other duties as needed to help support the overall business.
• Collaborate in partnership with Design & Sourcing to make appropriate recommendations and effectively with vendors & mills regarding fabric qualities/base cloths.