Communications and Engagement Executive

T:>Works seeks a high-energy, organised and creative individual as Communications and Engagement Executive, to be responsible for overseeing its communications, media, community engagement, and digital content / social media marketing. The Executive will create and execute a communications strategy for external consumption, including media, the public, and our local communities, with the goals of advancing T:>Works’ profile and programmes, building attendance and increasing awareness of the company and its impact.

KEY RESPONSIBILITIES

Communications, Content Creation and Social Media

• Plan and execute the communications and engagement strategy for T:>Works’ programmes, including scheduling, researching, analytics tracking and reporting
• Develop and maintain a content framework and calendar consisting of organic and paid content across all communications channels and social media platforms, such as Facebook, Instagram and Twitter
• Manage day-to-day social media operations, including copywriting, digital asset creation, scheduling and publishing
• Define objectives, target audiences, content channels and performance metrics
• Translate communications goals into a monthly digital content calendar aligned with T:>Works’ strategic direction
• Maintain and update the company’s websites and digital pages, working with web designers and external vendors where needed
• Provide content and guidance for the management of other main digital marketing platforms
• Create content and copywriting for marketing, engagement and publicity collaterals, including video, image and text assets for EDMs, social media and other digital platforms
• Design and implement a digital community engagement strategy, with clear guidelines and best practices

Engagement

• Generate outreach to and engagement with relevant communities and partners for T:>Works’ programmes
• Develop and implement community engagement strategies, including outreach initiatives and marketing events
• Collaborate with external community and marketing partners to build meaningful engagement opportunities

Press and Media

• Cultivate and maintain relationship with press and media contacts to pitch stories and generate coverage for the company and its projects
• Write compelling press releases, coordinate interviews and plan media engagement sessions
• Coordinate and oversee photo sessions for public relations and marketing purposes
• Oversee the archiving of all press clippings, video clips, radio tapes and photo library