CONTENT STRATEGY MANAGER

RESPONSIBILITIES

Brand Excitement & Demand Contribution

• Create content strategies that fuel brand excitement and support demand generation, aligned to commercial priorities set by Marketing & Customer
• Translate cultural insights, trends and moments into compelling content ideas and executions
• Develop content approaches that support always‑on storytelling, seasonal peaks and key brand image moments

Content Strategy & Creative Planning

• Own the end‑to‑end content strategy from insight and ideation through planning, execution and optimisation of global demand generation / brand image-led moments / campaigns
• Develop brand image-led seasonal, campaign and activation content plans in collaboration with Creative Content and other relevant stakeholders (Marketing & Customer, Merchandising, Retail Experience, etc.), informed by integrated marketing priorities
• Ensure content plays a clear role across the funnel — awareness, consideration and conversion — through strong creative thinking

Campaigns, Collaborations & Activations

• Select and manage celebrity partnerships
• Lead content strategy and creative planning for key global brand image-led collaborations, pop‑ups, brand partnerships and special projects
• Translate brand vision and campaign direction into clear, inspiring content briefs for creative teams, markets and agencies
• Partner with Marketing & Customer teams on campaigns where integration and orchestration are centrally led, ensuring content is aligned and impactful

Cultural& Audience Relevance

• Stay deeply connected to culture, fashion, social and media trends, identifying opportunities to keep the brand relevant and exciting
• Develop audience‑first content strategies informed by customer insights and performance data
• Experiment with new platforms, formats and emerging media to reach new and evolving audiences

Creative Operations & Execution

• Act as a key content lead within Creative Content, managing briefing, planning, execution and delivery of content assets
• Work closely with project managers to ensure timelines, quality and creative standards are met
• Manage multiple content initiatives in a fast‑paced, creative environment

Measurement & Optimisation

• Partner with Marketing & Customer teams to understand content performance against demand-related (reach, engagement, brand health / brand sentiment metrics, traffic and conversion metrics
• Translate performance insights into stronger briefs, sharper ideas and improved future executions

Brand Stewardship

• Safeguard brand consistency while pushing creative boundaries in relevant and impactful ways
• Ensure all content aligns with global brand direction while remaining culturally and channel‑appropriate

REQUIREMENTS

• Bachelor’s Degree in Marketing, Communications, Business or a related discipline
• More than 8 years of experience in content strategy, creative content, brand marketing or integrated marketing environments
• Strong portfolio of work that demonstrates culture‑driven storytelling, brand building and commercial impact
• Experience developing content for collaborations, partnerships, pop‑ups or cultural activations
• Deep understanding of content ecosystems, including social, editorial, CRM, e‑commerce and emerging media
• Strong strategic thinking with hands‑on creative execution capability
• Collaborative and comfortable working within matrixed organisations
• Data‑aware, able to use insights to inform creative decisions
• Highly creative, culturally curious and brand‑obsessed