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CONTENT STRATEGY MANAGER

salary Salary :

$7,000 - 12,000 monthly

icon briefcase Job Type : Full Time

Number of Applicants

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000+

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Job Description - CONTENT STRATEGY MANAGER

RESPONSIBILITIES

Brand Excitement & Demand Contribution

  • Create content strategies that fuel brand excitement and support demand generation, aligned to commercial priorities set by Marketing & Customer
  • Translate cultural insights, trends and moments into compelling content ideas and executions
  • Develop content approaches that support always‑on storytelling, seasonal peaks and key brand image moments

Content Strategy & Creative Planning

  • Own the end‑to‑end content strategy from insight and ideation through planning, execution and optimisation of global demand generation / brand image-led moments / campaigns
  • Develop brand image-led seasonal, campaign and activation content plans in collaboration with Creative Content and other relevant stakeholders (Marketing & Customer, Merchandising, Retail Experience, etc.), informed by integrated marketing priorities
  • Ensure content plays a clear role across the funnel — awareness, consideration and conversion — through strong creative thinking

Campaigns, Collaborations & Activations

  • Select and manage celebrity partnerships
  • Lead content strategy and creative planning for key global brand image-led collaborations, pop‑ups, brand partnerships and special projects
  • Translate brand vision and campaign direction into clear, inspiring content briefs for creative teams, markets and agencies
  • Partner with Marketing & Customer teams on campaigns where integration and orchestration are centrally led, ensuring content is aligned and impactful

Cultural& Audience Relevance

  • Stay deeply connected to culture, fashion, social and media trends, identifying opportunities to keep the brand relevant and exciting
  • Develop audience‑first content strategies informed by customer insights and performance data
  • Experiment with new platforms, formats and emerging media to reach new and evolving audiences

Creative Operations & Execution

  • Act as a key content lead within Creative Content, managing briefing, planning, execution and delivery of content assets
  • Work closely with project managers to ensure timelines, quality and creative standards are met
  • Manage multiple content initiatives in a fast‑paced, creative environment

Measurement & Optimisation

  • Partner with Marketing & Customer teams to understand content performance against demand-related (reach, engagement, brand health / brand sentiment metrics, traffic and conversion metrics
  • Translate performance insights into stronger briefs, sharper ideas and improved future executions

Brand Stewardship

  • Safeguard brand consistency while pushing creative boundaries in relevant and impactful ways
  • Ensure all content aligns with global brand direction while remaining culturally and channel‑appropriate

REQUIREMENTS

  • Bachelor’s Degree in Marketing, Communications, Business or a related discipline
  • More than 8 years of experience in content strategy, creative content, brand marketing or integrated marketing environments
  • Strong portfolio of work that demonstrates culture‑driven storytelling, brand building and commercial impact
  • Experience developing content for collaborations, partnerships, pop‑ups or cultural activations
  • Deep understanding of content ecosystems, including social, editorial, CRM, e‑commerce and emerging media
  • Strong strategic thinking with hands‑on creative execution capability
  • Collaborative and comfortable working within matrixed organisations
  • Data‑aware, able to use insights to inform creative decisions
  • Highly creative, culturally curious and brand‑obsessed
Original job CONTENT STRATEGY MANAGER posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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About the Company

CHARLES & KEITH (SINGAPORE) PTE. LTD.

CHARLES & KEITH At Charles & Keith Group of Companies, we believe that People are our Assets. Charles & Keith Group of Companies with its contemporary, sophisticated and modern luxurious brands, CHARLES & KEITH, CHARLES & KEITH SIGNATURE LABEL and PEDRO create distinctive lines of stylish des...

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