Marketing Executive

Job Responsibilities

• Conduct market research and competitor analysis to identify trends and business opportunities
• Support brand management by ensuring consistent messaging across all marketing channels
• Plan, coordinate, and execute marketing campaigns and promotional activities to increase brand visibility
• Manage and create engaging content for social media platforms to boost brand awareness and customer interaction
• Coordinate design and production of marketing collaterals including brochures, flyers, posters, tent cards, and POS materials
• Procure and coordinate point-of-sale materials and promotional items to support marketing initiatives
• Assist in implementing annual brand plans and marketing calendars for company brands
• Monitor and analyze marketing campaign effectiveness, including ROI tracking and reporting to management
• Support digital marketing activities such as SEO, SEM, Google Ads, and email marketing campaigns to enhance online presence
• Collaborate with sales teams and restaurant manager to develop and manage promotional activities, discounts, and special offers to drive sales performance
• Organize and coordinate events including product launches, wine tastings, exhibitions, and promotional events
• Assist in marketing technology projects including app and e-commerce development initiatives
• Develop customer engagement initiatives through interactive content, loyalty programs, and personalized marketing activities
• Support public relations efforts including media engagement, influencer collaborations, and press release preparation
• Prepare regular marketing reports and performance analyses for management review
• Create compelling brand storytelling content highlighting product heritage, production processes, and unique selling points

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Business, Communications, or related field
• Minimum 3–2 years of relevant marketing experience
• Familiarity with social media management, digital marketing, and content creation
• Proficiency in Microsoft Office, canva, cupcut and adobe illustrator
• Experience in FMCG, wine & spirits, retail, or e-commerce industries
• Strong communication and interpersonal skills
• Creativity, organizational skills, and ability to multitask