PR Manager

Job Responsibilities:

1. Execute brand communication strategies based on company strategy and brand positioning, enhancing the brand awareness and influence of the company and its products.
2. Establish and maintain good relationships with government and media, organize and implement press release activities, and coordinate external relations.
3. Assist superiors in formulating daily communication plans and supervise media publicity effectiveness.
4. Update and maintain the company's brand asset library (brochures, promotional videos, image library, etc.).
5. Maintain and manage external communication channels and information release (WeChat account, Weibo, official website, etc.).
6. Develop various public relations activity plans, organize and coordinate departmental resources to promote the implementation of these plans, ensuring timely completion within budget and achieving corresponding publicity goals.
7. Support the planning and execution of company brand and cross-departmental special public relations activities, organizing related media events.
8. Provide execution feedback based on communication, analyze publicity effectiveness, and offer reference for future communication work.
9. Collect and organize documents, establish company publicity archives.
10. Effectively handle and manage relationships with third-party partners, including investor relations management.
11. Perform other tasks assigned by superior leaders.

Job Requirements:

1. Bachelor's degree or above, preferably in Public Relations, Journalism, Communication, Marketing, or related fields.
2. More than 5 years of experience in public relations, media, and planning work, with certain government and media relationship resources.
3. Professional knowledge/core skills/general abilities: A. In-depth understanding of government public relations concepts, with personal insights beyond the execution level. B. Strong market awareness, active thinking, capable of planning and organizing relevant activities according to business needs. C. Strong copywriting and comprehension skills, familiar with various writing styles. D. Strong execution ability, able to coordinate resources to complete plans and evaluate results. E. Good at internal and external communication, excellent team collaboration skills. F. Quick learner, capable of multitasking, strong stress resistance. G. Ability to coordinate resources to complete plans and evaluate results.