Business Sales Executive (Learning Academy - WSQ/B2B)

The Business Sales Executive (Learning Academy) is responsible for driving enterprise sales of Agape’s WSQ-accredited and SkillsFuture-aligned training programmes to corporate clients in Singapore. 

This role plays a critical function in positioning Agape as a trusted workforce development partner while ensuring all sales engagements are aligned with prevailing SSG funding guidelines and compliance expectations. 

2. Key Responsibilities 

2.1 Business Development & Sales Growth 

• Identify, prospect, and develop new corporate clients, including SMEs, large enterprises, and strategic partners.  

• Build and maintain a robust sales pipeline to achieve assigned revenue and enrolment targets.  

• Drive employer-sponsored learner enrolments for WSQ-accredited and related training programmes.  

2.2 End-to-End B2B Sales Management 

• Manage the full sales lifecycle, including:  

• lead generation and outreach,  

• client engagement and discovery,  

• needs analysis and training gap identification,  

• solutioning and course recommendation,  

• proposal and quotation preparation,  

• negotiation and deal closure,  

• post-sale account servicing and retention.  

• Ensure timely follow-ups and structured pipeline progression.  

2.3 Consultative Selling & Workforce Solutions 

• Engage HR, L&D leaders, and business stakeholders to understand workforce capability gaps and business needs.  

• Recommend training solutions aligned to job roles, productivity outcomes, and Skills Frameworks.  

• Position training as a strategic business investment rather than a transactional purchase.  

2.4 Market Development & Brand Representation 

• Represent Agape at networking events, industry engagements, and partnership platforms.  

• Build awareness of Agape’s Learning Academy offerings within the corporate training market.  

• Develop relationships with key stakeholders, including HR leaders, business owners, and industry partners.  

2.5 Proposal Development & Sales Conversion 

• Prepare tailored proposals, presentations, and training plans aligned with client needs.  

• Clearly articulate programme outcomes, delivery formats, and business impact.  

• Drive conversion through strong pitching, objection handling, and negotiation skills. 

2.6 Internal Collaboration & Delivery Alignment 

• Work closely with Agape Learning Academy as well as Adjunct trainers, programme operations, and the development team to ensure training solutions are feasible and aligned.  

• Ensure smooth transition from sales closure to programme delivery and administration.  

2.7 Sales Operations & Reporting 

• Maintain accurate records of leads, opportunities, and client engagements.  

• Track sales performance and prepare regular pipeline and forecast reports.  

• Ensure proper documentation of client requirements and communication.  

2.8 Compliance Awareness & Ethical Selling 

• Ensure all sales representations are accurate and aligned with prevailing SSG and SkillsFuture guidelines.  

• Avoid misrepresentation of funding eligibility, grant approval, or claims outcomes.  

• Escalate uncertainties related to funding or compliance appropriately.  

Requirements

• Diploma or Degree in Business, Sales, Marketing, Adult Education, Human Resource Development, or related field.
• Proven experience in B2B sales, business development, or corporate account management.
• Strong track record in achieving sales targets and managing client relationships.
• 3-5 years of experience in selling training, education, L&D solutions, HR services, or consultancy offerings.
• Prior experience selling WSQ-accredited or SSG-supported programmes is an added advantage. 
• Existing network within HR, L&D, SME, or corporate sectors is critical for this role. 
• Understanding of employer-sponsored training processes and considerations.