Deputy Divisional Manager, Admissions

Job Purpose:
Responsible for leading admissions function for GIIS by delivering an exceptional experience to prospective parents and students, achieving enrolment and revenue targets, and collaborating with cross-functional teams to optimise recruitment strategies. The role drives student enrolment growth through strategic admissions planning, Go-to-Market (GTM) initiatives, CRM optimisation, data-driven decision-making, and the development of strategic partnerships to enhance the school's market presence and admissions outcomes.

Key Responsibilities:

• Execute sales goals for the campus, forecast annual, quarterly, and monthly student enrolment goals along with the Admissions Team.

• Develop admissions strategies through information analysis and recommendations, establish functional objectives in line with organisational objectives.

• Ensure student enrolment in the school - constantly strive to learn and adopt relevant best practices to improve parent engagement and experience so that the school’s enrolment goals are achieved.

• Meet the monthly admission target by managing end to end marketing and sales strategy across the defined territory in accordance with the Budgeted numbers.

• Ensure all relevant details are updated on the CRM for reference and review.

• Plan regular training and knowledge enhancement sessions of the team on the use of various sales tools and counselling techniques.

• Motivate, inspire, train and support the team for achieving the predetermined targets of student admissions.

• Design, develop and constantly improve the customer interfaces related to the admissions procedure, practice, counselling techniques and service standards.

• Administer students’ admission, student visas, policies and procedures, rules and regulations, in compliance with Ministry of Education and academic progression requirements.

• Oversee the maintenance and updating of new, existing and graduating students database, progression pathways and alumni database whilst liaising with internal processing staff.

• Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency.

• Liaison with the Principal to monitor and control student withdrawals. Develop ideas on increasing enrolment numbers.

• Plan and implement marketing activities to agreed budgets, admissions targets.

• Conduct market research, competitor surveys and customer surveys.

• Be aware of market trends and reports shifts in marketplace to Management.

• Identify new channels to reach target audience.

• Attend corporate visits and present to Management on new market development.

• Represent GIIS in various open house events, seminars, conferences, workshops etc. and build a network in the education space.

JOB REQUIREMENTS

Minimum Qualifications:

Bachelor's Degree 

Experience:

• 6–10 years of experience in Admissions Management, Business Development, Sales, Commercial Operations or Growth within the Education or EdTech sector, with a strong focus on student enrolment and customer acquisition.

• Minimum 3 years of leadership experience.

• Proven experience in driving enrollment growth, customer acquisition and revenue generation through data-driven strategies.

• Hands-on experience with CRM platforms, admissions analytics, sales forecasting, pipeline management and strategic partnerships.

Working Days:

•   On-Site

•   5.5 Working Days