Senior Executive/Assistant Manager, Programmes

EMCC is a well-established counselling agency that has been serving individuals, couples, and families for over 25 years through counselling, mediation, training, and educational programmes. Our mission is to help individuals and families navigate relational challenges, build emotional resilience, and promote psychological health and mental wellness within the community.

Role Summary

Reporting to Head of Resource Mobilisation, this role plays a key role in translating programme strategy into effective execution and measurable outcomes.

He/she is responsible for the development, positioning, and delivery of EMCC’s programmes across three key areas:

• Capability building for mental health and social service professionals
• Relationship strengthening programmes for couples and families
• Expanding access to mental health support through community and partner-based programmes

This role works across the full programme lifecycle — including programme planning, marketing/outreach, delivery, and performance tracking — to ensure programmes are relevant, well-executed, and able to achieve participation and revenue targets.

Key Responsibilities

1.     Programme Planning & Development

• Drive the planning and coordination of programmes across training, relationship, and community segments
• Identify audience needs and recommend improvements to programme offerings
• Work with the Counselling team to align programme content with EMCC’s areas of expertise
• Work with the Head of Resource Mobilisation to prioritise programmes based on impact, demand, and feasibility

2.     Marketing & Outreach

• Drive outreach efforts to increase programme visibility and participation
• Work with the Marketing team to ensure clear, consistent, and relevant programme messaging
• Monitor participation and identify opportunities to improve programme uptake
• Propose ideas to improve programme visibility and engagement based on audience response and trends

3.     Programme Delivery & Coordination

• Coordinate and manage end-to-end delivery of programmes, including:
• Professional training programmes
• Marriage preparation and relationship enrichment programmes
• Talks, workshops, and community-based programmes: Ensure smooth operations and positive participant experience; manage programme schedules and coordination across stakeholders

4.     Revenue & Performance

• Responsible for achieving programme revenue targets through effective planning, outreach, and delivery
• Monitor participation, demand trends, and revenue performance across programmes
• Identify gaps (e.g. low uptake) and recommend actions to improve performance
• Review programme performance and recommend adjustments (e.g. topics, formats, scheduling)

5.     Performance Tracking & Reporting

• Prepare regular performance updates and concise reports
• Use programme data (e.g. participation, feedback, revenue) to monitor performance and identify trends
• Highlight key insights, gaps, and recommended actions

6.     Continuous Improvement & Team Coordination

• Identify operational gaps and suggest improvements to processes and workflows
• Support development and maintenance of SOPs for key programme processes
• Work closely with internal teams (Marketing, Counselling, Client Services) to ensure smooth coordination

What Success Looks Like

• Programmes are delivered smoothly and on schedule
• Participation and programme uptake are healthy and improving
• Programme positioning is clear and resonates with target audiences
• Programme revenue targets are achieved
• Data and reports provide clear visibility for decision-making
• Issues are surfaced early and addressed promptly
• Programmes improve over time based on performance and feedback

Core Competencies

1.     Programme Development, Coordination &Execution: Strong organisational skills and ability to manage multiple programmes effectively

2.     Marketing & Outreach Awareness: Understands how to communicate and promote programmes to different audiences

3.     Commercial Awareness: Understands the importance of participation, pricing, and revenue sustainability

4.     Analytical Thinking: Able to interpret data and use it to understand performance

5.     Communication & Stakeholder Management: Able to communicate clearly with participants, partners, and internal teams

6.     Problem Solving & Initiative: Able to identify issues and take practical steps to resolve them

Key Traits

• Responsible and reliable — follows through on tasks and commitments
• Organised and structured — able to manage details while keeping priorities in view
• Proactive — takes initiative to improve processes and address issues
• Learning agility — open to developing new skills and taking on broader responsibilities over time
• People-oriented — engages well with participants and stakeholders
• Comfortable in a dynamic environment — able to adapt as priorities evolve

Requirements

• Degree in any discipline
• Minimum 3–5 years of relevant experience in programme coordination, training, outreach, or related roles
• Experience in delivering events, programmes, or training is preferred
• Strong organisational and communication skills
• Comfortable using Microsoft Office and basic data tracking tools