Senior Application Sales Engineer / Application Sales Engineer

About the Role

As a Senior Application Sales Engineer / Application Sales Engineer, you will be responsible for developing new business opportunities, managing key customer relationships, and achieving sales and profitability targets within assigned industry sectors such as:

• Electronics
• Biomedical & Healthcare
• General Manufacturing
• Building & Infrastructure
• Other Industrial Markets

You will work closely with customers, suppliers, partners, and internal teams to provide technical solutions that create value and support customers' operational goals.

Key Responsibilities

Business Development & Sales Growth

• Develop and execute sales and marketing plans for assigned industry sectors.
• Identify and pursue new business opportunities and customer accounts.
• Generate and manage sales pipelines to achieve revenue and profitability targets.
• Build strong relationships with customers, contractors, system integrators, and industry partners.
• Promote company products, solutions, and services through customer engagement and marketing activities.

Customer Relationship Management

• Conduct regular customer visits to understand business needs and challenges.
• Provide value-added technical solutions and recommendations.
• Manage customer relationships to drive long-term business partnerships.
• Maintain accurate customer information and sales activities in CRM systems.
• Gather Voice of Customer (VOC) feedback and market insights.

Technical Sales & Solution Consulting

• Provide technical consultation and application support.
• Recommend suitable products and solutions based on customer requirements.
• Collaborate with engineering and product teams to deliver customer-focused solutions.

Sales Operations

• Prepare monthly sales pipeline reports and quarterly forecasts.
• Monitor project opportunities and sales progress.
• Manage quotations, negotiations, and order closures.
• Ensure timely collection of payments and compliance with credit terms.
• Work closely with internal stakeholders to achieve sales and operational objectives.

Market Intelligence

• Monitor competitor activities, market trends, and emerging technologies.
• Identify growth opportunities in Industrial Automation, IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.
• Recommend strategies to strengthen market position and business growth.

Requirements

Qualifications

• Minimum Diploma in Electrical Engineering, Electronics Engineering, Mechatronics Engineering, Automation Engineering, or related disciplines.
• Knowledge in industry sustainability trends and customer ESG requirements is an advantage.
• Graduates with min. 2 years of experience are welcome to apply for Application Sales Engineer positions.
• Candidates with 5 years or more relevant experience may be considered for Senior Application Sales Engineer positions.

Technical & Professional Skills

• Knowledge of industrial automation, electrical, or electronic engineering solutions.
• Understanding of industrial markets and customer applications.
• Strong sales, negotiation, and business development skills.
• Excellent communication and presentation abilities.
• Analytical and problem-solving mindset.
• Familiarity with CRM systems and sales forecasting processes.
• Interest in emerging technologies such as IoT, Industry 4.0, Cybersecurity, and Smart Manufacturing.

Personal Attributes

• Self-motivated and results-oriented.
• Strong customer service mindset.
• Excellent interpersonal and relationship-building skills.
• Proactive, adaptable, and resilient under pressure.
• Strong business acumen and commercial awareness.
• Team player with a positive attitude and professional integrity.

What We Offer

• Attractive salary package with performance-based incentives.
• Career progression opportunities in technical sales and business development.
• Exposure to leading industrial technologies and global brands.
• Training and professional development programmes.
• Opportunities for regional projects and overseas exposure.
• Collaborative and supportive work environment.

If you enjoy combining engineering expertise with customer engagement and business growth, we'd love to hear from you.