Senior Sales Engineer (Analytical Instrumentation)

Company Overview

APP Systems Services (APP) is a leading regional organization with strategically located sales offices and service centers across Southeast Asia and India. Our headquarter in Singapore serves as the central hub for innovation, collaboration, and operational excellence.

At APP, we are committed to providing advanced solutions in electronics, bioscience, vacuum technology, and related products, along with efficient after-sales support. Our expertise extends to critical processes/services in the semiconductor,  optics, pharmaceuticals, bioscience, R&D and defence industry. Through longstanding partnerships with global industry leaders, we have built a reputation for quality, reliability and technological leadership.

Why Join us?

We are an established and diversified group of companies specializing in high-technology products and process plants. APP has experienced significant growth in recent years. We nurture a supportive and empowering environment for motivated individuals to unlock their full potential. If you're ready to challenge yourself and showcase your abilities, APP offers the perfect environment for you to thrive.

Job Summary

This role offers a strong platform for candidates looking to expand beyond traditional lab sales into a broader regional and solution-driven role, with opportunities to shape business direction and build long-term customer relationships.

This role focuses on solutions commonly used in:

• Environmental and water analysis

• Chemical and materials analysis

• Research laboratories and academic institutions

• Industrial quality control and process monitoring
  

What You Will Do:

• Drive sales of analytical instrumentation solutions (e.g., chromatography, spectroscopy, and sample preparation systems)

• Identify and develop new business opportunities across government labs, research institutes, and industrial customers

• Engage customers on technical requirements and propose suitable solutions

• Manage full sales cycle: prospecting, presentation, quotation, negotiation, and closing

• Build strong relationships with key accounts (e.g., research institutes, universities, environmental agencies)

• Work closely with principals and internal teams for technical and commercial support

• Support exhibitions, technical seminars, and product demonstrations

• Provide market insights and analysis of competitors
  

What You Must Have:

• Diploma / Degree in Chemistry, Chemical Engineering, Life Sciences, or related discipline

• Sales Engineer: 2–5 years of relevant experience

• Senior Sales: 5–10+ years’ experience in analytical or laboratory equipment sales

• Familiarity with techniques such as:

  • Ion Chromatography (IC)

  • Gas Chromatography / Mass Spectrometry (GC-MS)

  • Liquid Chromatography / Mass Spectrometry (LC-MS)

  • Other analytical or lab instrumentation

• Strong communication and presentation skills

• Ability to engage both technical users and procurement stakeholders

• Self-motivated, independent, and results-driven

• Willingness to travel regionally when required