Business Development Executive (E-Commerce / Digital Sales)

Business Development Executive (E-Commerce / Digital Sales)

📍 Singapore | 🕒 Full-Time | 🏠 Hybrid (1–2 days WFH)

💰 $3,400 – $4,000 + 13th Month + Performance Incentives

🔥 Build and scale a modern online grocery business — from campaigns to category performance

About Quan Shui Wet Market

Founded in 1968 as Quan Shui Fresh Pork, Quan Shui Wet Market is a 3rd-generation family business that has evolved into a thriving brick-and-click fresh food company.

Today, we combine traditional wet market expertise with digital logistics to deliver high-quality fresh food — including pork, poultry, seafood, and vegetables — to over 500 households daily across Singapore.

As we continue to expand our e-commerce presence, we are looking for a Business Development Executive (E-Commerce / Digital Sales) to drive growth across our online platforms.

Role Overview

You will take ownership of our e-commerce and marketplace channels, driving growth through campaign planning, data analysis, and product/category optimisation.

This is a numbers-driven role with strategic exposure — ideal for someone who enjoys identifying trends, planning campaigns, and scaling what works.

Compensation & Benefits

• Base Salary: $3,400 – $4,000/month
• Bonus: Guaranteed 13th month bonus
• Performance Incentive: Monthly profit-sharing based on incremental sales performance (tiered structure)
• 14 days annual leave + extended post-CNY break
• 20% staff grocery discount
• Medical & dental benefits
• Direct access to founders and strong growth opportunities

Job Description

🛒 E-Commerce & Marketplace Management

• Manage platforms: Shopify, Shopee, Lazada, Grab, Foodpanda, TikTok Shop
• Plan and execute campaigns (flash sales, bundles, vouchers)
• Set up product listings, pricing, and backend configurations

📦 Product Category Management & Demand Planning

• Monitor performance of key categories (e.g. poultry, seafood, ready-to-cook items)
• Identify sales trends and customer demand patterns
• Conduct forecasting to guide stock planning and replenishment
• Work with operations to minimise wastage and maximise sell-through

📊 Sales Performance & Optimisation

• Track AOV, orders/day, conversion rates, and campaign performance
• Optimise pricing, bundles, and promotions
• Improve overall channel performance and efficiency

🎯 Campaign Planning & Growth

• Research customer behaviour, trends, and competitor activity
• Ideate and propose:
• Campaign concepts and mechanics
• Product launches and bundles
• Seasonal promotions and partnerships
• Execute cross-platform campaigns aligned with business goals

🎥 Livestream & Channel Growth

• Plan and execute livestream campaigns across marketplaces and brand-owned channels
• Coordinate with external streamers and partners
• Support development of in-house livestream capabilities
• Analyse performance and optimise content and conversion

Who We’re Looking For

• 0–3 years experience (fresh grads welcome)
• Strong with numbers, Excel, and data analysis
• Detail-oriented and structured
• Interest in e-commerce, food, or FMCG
• Bonus:
• Experience with e-commerce platforms or digital sales tools
• Understanding of grocery or fresh food trends

Why Join Us

• Own real revenue-driving channels
• High-impact role in a fast-growing business
• Work directly with founders
• Clear progression into senior commercial roles 
• (we eat lots of good food!)