Business Development Manager

Company Overview

Leading MICE technology company in Asia, providing online platforms and SaaS solutions that support corporate event planning, venue sourcing, and business travel-related needs.

The company partners with an extensive network of venues and service providers across the region, serving a large base of corporate clients by helping them plan, manage, and execute meetings, incentives, conferences, exhibitions, and events more efficiently.

With a strong focus on technology, service excellence, and tailored client solutions, the company is continuing to expand its presence across Singapore and Southeast Asia.

Role Overview

The Business Development Manager will be responsible for driving new business acquisition, building strong client relationships, and contributing directly to revenue growth in Singapore.

This role is suited for a proactive and commercially driven individual who enjoys consultative selling, identifying new market opportunities, and working closely with corporate clients to provide event, venue, and platform-based solutions.

The successful candidate will be expected to manage the full sales cycle, from prospecting and lead generation through to proposal, negotiation, closing, and account development.

Key Responsibilities

• Identify, prospect, and acquire new corporate clients across Singapore and regional markets
• Develop and execute business development strategies to drive revenue growth
• Build and maintain strong relationships with corporate clients, event planners, venues, and business partners
• Understand client requirements and recommend suitable MICE, venue sourcing, or SaaS-based solutions
• Manage the full sales cycle, including lead generation, pitching, proposal preparation, negotiation, and deal closing
• Conduct market research to identify industry trends, competitor activity, and new business opportunities
• Work closely with internal teams to ensure smooth client onboarding, service delivery, and post-sales support
• Maintain accurate sales pipeline updates, client records, and activity reporting
• Represent the company professionally at client meetings, networking events, and industry-related activities
• Stay updated on MICE industry trends, digital event solutions, and evolving corporate client needs

Requirements

• Minimum 3 years of experience in business development, sales, account management, or client-facing commercial roles
• Prior experience in MICE, events, hospitality, travel, venue management, SaaS, or B2B platform sales will be advantageous
• Strong track record in lead generation, client acquisition, relationship management, and revenue growth
• Confident in managing the end-to-end sales process, including pitching, negotiation, and closing
• Strong communication, presentation, and interpersonal skills
• Commercially driven, target-oriented, and comfortable working in a fast-paced environment
• Able to work independently while collaborating effectively with internal teams
• Good understanding of corporate client needs and consultative selling approaches
• Familiarity with SaaS platforms, digital solutions, or technology-enabled services will be a plus
• Exposure to Southeast Asian markets and/or Chinese business culture will be advantageous
• Bachelor’s degree in Business, Marketing, Hospitality, Events, or a related field preferred