Event & Sales Executive

Job Description :
The Sales & Events Executive is responsible for driving revenue through proactive sales, business development, event planning, and exceptional client relationship management. This role oversees the entire event journey from enquiry to post-event follow-up while working closely with Operations and Kitchen teams to deliver memorable guest experiences and achieve business targets.

Key Responsibilities

Sales & Business Development

• Generate new business through corporate clients, wedding planners, event agencies, schools, government organisations, and social events.
• Manage all inbound sales enquiries via email, phone, social media, and walk-ins.
• Conduct venue site visits for prospective clients.
• Prepare quotations, proposals, contracts, and event orders accurately and promptly.
• Negotiate pricing within approved company guidelines.
• Upsell food, beverages, décor, AV equipment, and premium event packages.
• Build and maintain long-term relationships with existing clients to encourage repeat business and referrals.
• Represent The White Label at networking sessions, wedding showcases, and industry events.
  

Event Planning & Coordination

• Serve as the primary point of contact from enquiry until event completion.
• Understand clients' objectives and customise packages to suit their requirements.
• Coordinate event timelines, floor plans, seating arrangements, menus, and special requests.
• Prepare Event Orders (EOs) and communicate all event details to Front of House Operations and Kitchen teams.
• Conduct pre-event briefings with internal departments.
• Ensure smooth execution during events and resolve operational issues professionally.
• Perform post-event follow-ups to gather feedback and strengthen client relationships.

Administration

• Ensure timely collection of deposits and final payments.
• Prepare weekly sales reports and monthly performance analysis.
• Maintain proper filing of contracts, invoices, and event documentation.

Requirements

Qualifications

• Diploma in Hospitality, Business, Event Management, or related discipline preferred.

Experience

• Minimum 2 years of experience in Hospitality, Restaurant, Hotel, Catering, or Events Sales. Fresh graduates are welcome to apply as well.
• Experience handling weddings, corporate events, and private dining is an advantage.
• Knowledge of restaurant operations and event logistics is preferred.

Skills

• Strong sales and negotiation abilities.
• Excellent communication and interpersonal skills.
• Exceptional organisational and multitasking capabilities.
• Strong problem-solving and decision-making skills.
• Ability to work under pressure and meet deadlines.
• Proficient in Microsoft Office and Xero.
• Flexible to work evenings, weekends, and public holidays when required.
• Pleasant disposition and a positive attitude.