Marketing Executive

Job Overview

The Marketing Executive supports the planning, execution, and optimization of marketing initiatives to drive brand awareness, customer retention, and customer growth. This role works closely with cross-functional teams to implement both online and offline strategies across digital channels, events, advertising, and lead-generation campaigns.

Key Responsibilities:

1.Digital Marketing

· Manage and execute social mediacontent calendars across platforms (Facebook, Instagram, TikTok.)

· Create and schedule posts, ensure brand consistency, and monitor engagement.

· Assist in managing website updates,landing pages, and SEO content optimisation.

· Support email marketing campaigns including copywriting, segmentation, scheduling, and performance reporting.

·Track digital analytics (traffic,engagement, conversions) and prepare weekly/monthly reports.

·Assist in community management: responding to comments, messages, and customer enquiries.

2. Events & Campaign Execution

· Assist in planning, coordinating, and executing brand events, workshops, product launches, and open house events.

· Manage event logistics including venue setup, vendor coordination, collateral preparation, and registration.

· Liaise with internal teams and external partners to ensure event objectives are met.

· Support post-event follow-ups such as recap reports, performance metrics, photo/video collation, and customer feedback.

3. Advertising & Brand Communications

· Assist in developing advertising materials for print, social, digital, and in-store promotions.

· Work with creative team/agencies to create key visuals, banners, posters, and promotional assets.

· Ensure brand guidelines are followed in all communication materials.

· Coordinate with media partners for ad placements, schedule tracking, and deliverables.

· Support copywriting across ads, brochures, newsletters, and marketing collateral.

4. Lead Generation & Customer Growth and Retention

· Execute digital lead-gen campaigns across Meta, Google, TikTok and other relevant platforms.

· Monitor performance of lead funnels, cost per lead, and lead quality.

· Coordinate promotional mechanics and customer acquisition campaigns.

· Prepare monthly lead reports to track growth, conversion, and campaign ROI.

5.Customer Retention & Loyalty

· Support CRM activities aimed at increasing repeat visits and customer lifetime value.

· Assist in building customer journeys, retention flows, and automated email/SMS campaigns.

· Monitor customer engagement metrics: repeat rate, churn risk, reactivation rate, and loyalty performance.

· Coordinate retention campaigns such as birthday treats, exclusive offers, member previews, and upsell programmes.

· Work with Digital, Creative, Operations and Customer Service teams to ensure consistent brand experience across touchpoints.

General Responsibilities

· Support daily administrative tasks including database management, inventory of marketing collaterals, scheduling, and vendor coordination.

· Conduct competitor research and market insights reporting.

· Collaborate with Digital, Creative, Sales, Operations, and Product teams to align on messaging and ensure smooth campaign rollouts.

· Stay updated on marketing trends, new digital tools, and industry best practices.

Job Requirements

· Minimum Diploma in Marketing or relevant field.

· At least 1 year of relevant working experience. Candidates with stronger experience may be considered for a Senior Executive role.

· Hands-on experience with Meta Ads, Google Ads and other paid media platforms will be an added advantage.

· Strong interpersonal skill and creative thinker

· Results driven with strong ownership to meet KPIs and campaign objectives

· Able to manage multiple tasks while ensuring high quality outcomes.