Marketing Manager

OVERVIEW

The Marketing Manager is a high-ownership role responsible for the operational excellence and performance optimisation of the Company’s marketing efforts. This role ensures that all marketing activities—across in-store, digital, CRM, and delivery platforms—are executed accurately, tracked rigorously, and continuously improved.

Availability for Singaporean Citizen and PRs only.

KEY RESPONSIBILITIES

Marketing Operations

• Own day-to-day marketing operations across in-store, website, social media, and CRM.
• Ensure all campaigns, promotions, and assets are launched on time, error-free, and consistently across channels.
• Maintain the marketing execution calendar and flag risks or dependencies early.

Campaign Execution & Optimisation

• Execute integrated campaigns across social, digital, influencer, PR, and in-store touchpoints.
• Track campaign performance and identify optimisation opportunities across creatives, offers, and channels.
• Support A/B testing of promotions, messaging, and mechanics.

Digital & Performance Marketing Support

• Work closely with the digital marketing team on paid media execution, optimisation, and reporting.
• Translate performance data into clear insights and recommended actions.
• Ensure landing pages, delivery listings, and online touchpoints are aligned with active campaigns.

CRM, Promotions & Retention

• Implement CRM journeys including email campaigns, referral programmes, vouchers, and promo codes.
• Ensure promotions are correctly set up across POS, website, and delivery platforms.
• Monitor redemption and retention metrics to assess effectiveness.

Data, Reporting & Insights

• Pull performance data from analytics dashboards (ads, CRM, website, delivery platforms).
• Prepare clear weekly marketing performance summaries with insights, not just numbers.
• Highlight trends, issues, and opportunities to support decision-making.

PR, Influencers & Activations

• Coordinate with PR agencies on tastings, launches, and influencer activations.
• Manage timelines, materials, and execution for PR-led initiatives.
• Ensure activations are aligned with campaign objectives and brand positioning.

QUALIFICATIONS AND EXPERIENCE

• 4–6 years of marketing experience, preferably in F&B, hospitality, retail, or lifestyle brands.
• Strong experience in marketing operations and performance-driven execution.
• Comfortable working with data, dashboards, and performance metrics.
• Experience coordinating with creative teams, digital specialists, and agencies.
• Highly organised, proactive, and detail-oriented.
• Demonstrates commercial awareness and a strong sense of ownership.