Digital Marketing Executive

Job Description

• Responsible for developing marketing strategy, channel strategy, content strategy, conversion planning and content and content and campaign ideation for the relevant programme area
• Work closely with the Sales team in optimising and evolving the brands marketing communications and presence on digital platforms
• Devising strategies to drive online traffic to the company website
• Managing online brand and product campaigns to raise brand awareness
• Improving the usability and design of the company website
• Developing and managing digital marketing campaigns and overseeing the social media strategy for the company
• Utilise online analytics tools to track campaigns and measure performance
• Acquire insight in online marketing trends and keep strategies up-to-date

Job Requirements

• Min Diploma in multimedia technology
• Min 3 years’ experience in ecommerce, familiar with social media platforms
• Excellent understanding of digital Marketing concepts and best practices
• Analytical mindset and critical thinking, excellent communication and interpersonal skills
• Well verse in Adobe and Macromedia is an advantage